Gamification for Retailers and Brands

It’s no wonder that retailers and big brands are shining the spotlight on gamification as part of their marketing strategies. It seems in this connected world, our customers are becoming more competitive and are determined to be the best in whatever they do. With that in mind, retailers are using gamification to take advantage of…

Digital display advertising in sports events

If there is any event which completely gets hold of people`s concentration and attention, it has to be sports. The action on the field is so thrilling and captivating that people tend to forget their problems and other pressing needs. This is why using such an event for digital display advertising is a brilliant idea…

Trends that are set to ignite the digital signage industry

Digital display advertising is evolving rapidly, causing jitters among marketing and advertising managers. Every organisation wants to offer digital signage technology that gets people`s attention. There there are thousands of digital ads out there and each one is fighting for viewers’ attention. Therefore coming up with unique concepts in your digital display advertising is fundamental.…

Hot Competition For Retail Marketing

International retail marketing is putting increased competition on Australian companies as a result of online and multichannel marketing, said Alistair Palmer, CBRE’s National Director, Retail Services, Australia. “In the digital age, it is more important than ever for Australian retailers to understand their brand and the way it engages with consumers,” said Mr. Palmer.   “Advances…