Digital Marketing Creates Better Customer Experiences

Retailers want to create better customer experiences by increasing the use of digital marketing tools, said a new study published by global property advisor CBRE Group Inc. Retailers in the survey reported feeling optimistic that digital strategies will improve the bottom line. Increased revenue – 87% feel multichannel strategies will lead to increased revenue Increased…

Adapt Your Digital Signage for Boomer Consumers

Your customers with more life experience will appreciate adaptations to your digital signage. The shopping experience changes for older customers and your marketing should adapt to their needs if you want to connect with them. Baby boomers and older consumers are affluent and loyal customers. As people enter their 50’s and 60’s, difficulties can slowly…

E-connect With Your Customers on Personal Consumer Electronics

E-card providers are experiencing a surge in visitors now that they are expanding the product line offered for personal consumer electronics.   Online invitations and e-cards have been popular with consumers for many years but the adaptation to smaller electronic devices like smart phones has not always been smooth.   The smaller screen size on…

Digital Retail Marketing – DS Mag Article

Engagis CEO Leon Condon’s commentary piece recently featured in Digital Signage Magazine Australia, the DS industry’s leading publication. You can read the full article on Digital Retail Marketing below, courtesy of DS Mag. Our customers have changed. They’re increasingly going digital. They’re online and they’re mobile. Not long ago, retailers saw this as a threat…

digital advertising signs

How to use digital advertising signs effectively in 2014

For all those using digital advertising signs, a world where all advertising channels can feature real-time information has become a reality. Though many marketers haven’t considered this, there are more opportunities coming online for real-time marketing to exist. Thus, brands reacting in real-time with their digital advertising signs to in-store customers, are at more of…

How retailers innovate amid changes in retail digital signage

Every year, the continued growth and unprecedented innovation in retail marketing and retail digital signage creates plenty of anxiety and confusion among business people trying to keep ahead of the curve.  The urgency to “transform or die” has become an ominous reality for many retailers like never before.  Below are examples of disruptive dynamics that…