The use of digital display screens in the health care industry

People have always had the perception of hospitals and health care centers being very dull places, which is the reason they would try anything in their power not to have to go there; from self-prescribing to over-the –counter drugs. Hospitals are normally the last resort. The environment has a way of freaking out people, and…

Digital display advertising in sports events

If there is any event which completely gets hold of people`s concentration and attention, it has to be sports. The action on the field is so thrilling and captivating that people tend to forget their problems and other pressing needs. This is why using such an event for digital display advertising is a brilliant idea…

Adapt Your Digital Signage for Boomer Consumers

Your customers with more life experience will appreciate adaptations to your digital signage. The shopping experience changes for older customers and your marketing should adapt to their needs if you want to connect with them. Baby boomers and older consumers are affluent and loyal customers. As people enter their 50’s and 60’s, difficulties can slowly…