Digital Menu Boards Steal the Show at Tim Hortons

Would you like a double-double to drink while you’re reading that Digital Menu Board?   Canadian coffee chain Tim Hortons is using digital menu boards (DMBs) to speed up service, introduce new products and influence in-store promotions. “Tims”, as it is affectionately called in Canada, is the largest food service operator in the country and…

Adapt Your Digital Signage for Boomer Consumers

Your customers with more life experience will appreciate adaptations to your digital signage. The shopping experience changes for older customers and your marketing should adapt to their needs if you want to connect with them. Baby boomers and older consumers are affluent and loyal customers. As people enter their 50’s and 60’s, difficulties can slowly…

Build Bridges to Your Customers with Digital Signs

Digital signs fill the information gap that exists when your customers can’t connect with your staff.  Electronic signs inside your business help you provide information to your customers whenever they need it. While your staff are usually available to help customers, they don’t always connect in the way that you need in order to optimize…

Keep Customers in Your Store with Interactive Consoles

Tech savvy buyers have come to rely on interactive consoles and digital signs within stores to enhance the shopping experience. People have come to respect digital information because it allows them to customize their search, look up features and specifications, verify warranty information and read consumer reviews. Pricing is probably the feature that is most…