E-connect With Your Customers on Personal Consumer Electronics

E-card providers are experiencing a surge in visitors now that they are expanding the product line offered for personal consumer electronics.   Online invitations and e-cards have been popular with consumers for many years but the adaptation to smaller electronic devices like smart phones has not always been smooth.   The smaller screen size on…

Digital Retail Marketing – DS Mag Article

Engagis CEO Leon Condon’s commentary piece recently featured in Digital Signage Magazine Australia, the DS industry’s leading publication. You can read the full article on Digital Retail Marketing below, courtesy of DS Mag. Our customers have changed. They’re increasingly going digital. They’re online and they’re mobile. Not long ago, retailers saw this as a threat…

LED signs for business

Improving ecommerce and the relevance of LED business signs.

As  business owners prepare their LED business signs for the holiday season, Australians plan to some or all of their Christmas shopping online. But there are some challenges that could see e-tailers making fewer sales. According to a Rackspace study,the average individual budget for Christmas presents this year is $375. That means that ecommerce stands…

outdoor signs for businesses

2014 trends for outdoor signs for businesses and retail

It is important for any retailer that uses outdoor signs for business, to know marketing trends that will matter in 2014. Jack Morton Worldwide executives shared their list on these trends.  Josh McCall, chairman and CEO of Jack Morton, indicated that the trends have a few things in common. These include elaviting brand experience thinking,…

digital display advertising

Using online digital display advertising to drive in-store sales

We have been told time and again about how online marketplaces are the death-knell of the brick-and-mortar store. But most of the shopping in the U.S is still done in stores thanks to creative digital display advertising. It’s true that online shopping is convenient and often cheaper, but there is a difference between instant gratification…

display systems

Australians using their mobile display systems to shop on eBay

According to eBay Australia, Sunday December 8 will be the biggest mobile shopping day ever. More mobile purchases are predicted to occur from Australian websites on this day than ever before.  Mobile devices have been steadily gaining popularity as the preferred shopping display system in the country. So it doesn’t come as a surprise that…