iBeacon and How it is Revolutionizing the In-store Customer Experience

If you run an online store, chances are, you use some sort of a tracking method (for example, CrazyEgg) to see what products on your site seem to be of more interest to your prospects. That allows you to both assess what your visitors like and communicate with them by displaying contextual notifications in their browsers. In case you own a brick and mortar store, you don’t have the luxury of awareness and interactivity. Actually, now you do! Thing is, you can use iBeacon to detect your visitors’ location in your physical store, just like you do it online. This post sheds some light on how the brand new technology boosts in-store customer experience.

Digital Marketing Creates Better Customer Experiences

Retailers want to create better customer experiences by increasing the use of digital marketing tools, said a new study published by global property advisor CBRE Group Inc. Retailers in the survey reported feeling optimistic that digital strategies will improve the bottom line. Increased revenue – 87% feel multichannel strategies will lead to increased revenue Increased…

Tabletop Devices Embraced by Diners

The restaurant industry is adapting their service standards by using tabletop devices to help with customer service. Traditionally, restaurant service was performed by people with specialized skills in food sales, customer service and client relations.  Waiters and waitresses have been the backbone of most restaurants but their positions are now being augmented with electronic equipment.…

Keep Customers in Your Store with Interactive Consoles

Tech savvy buyers have come to rely on interactive consoles and digital signs within stores to enhance the shopping experience. People have come to respect digital information because it allows them to customize their search, look up features and specifications, verify warranty information and read consumer reviews. Pricing is probably the feature that is most…

How retailers innovate amid changes in retail digital signage

Every year, the continued growth and unprecedented innovation in retail marketing and retail digital signage creates plenty of anxiety and confusion among business people trying to keep ahead of the curve.  The urgency to “transform or die” has become an ominous reality for many retailers like never before.  Below are examples of disruptive dynamics that…

free digital signage software

iBeacons digital signage software

Apple’s iBeacons new digital signage software Apple’s iBeacon free digital signage software is inspiring many retailers, restaurants and businesses to cultivate and explore new ways to advertise and interact with consumers. Already 3rd Gen and the latest iPads are being used in retail as simple yet effective digital signage and POS solutions. With iBeacon these…

in-store signage

in-store signage and mobile apps

All retailers are aware of the need for in-store signage to improve the customer experience and supercharge promotions in a bricks and mortar context. But the need for creative and interactive in-store signage is rising. With the rapid adoption of technology, consumers are increasingly using their mobile devices to shop online, making in-store signage seem…