The 7 Digital Solutions Revolutionising Retail

By Matt Abercromby, Engagis With the rapid growth of digital adoption, the way our customers communicate with each other, is vastly different to how retailers communicate with their customers. This massive disconnect is costing bricks and mortar retailers, and it’s time to catch up. So, as shoppers become more connected, how can retailers engage the…

Digital display advertising in sports events

If there is any event which completely gets hold of people`s concentration and attention, it has to be sports. The action on the field is so thrilling and captivating that people tend to forget their problems and other pressing needs. This is why using such an event for digital display advertising is a brilliant idea…

Trends that are set to ignite the digital signage industry

Digital display advertising is evolving rapidly, causing jitters among marketing and advertising managers. Every organisation wants to offer digital signage technology that gets people`s attention. There there are thousands of digital ads out there and each one is fighting for viewers’ attention. Therefore coming up with unique concepts in your digital display advertising is fundamental.…

Hot Competition For Retail Marketing

International retail marketing is putting increased competition on Australian companies as a result of online and multichannel marketing, said Alistair Palmer, CBRE’s National Director, Retail Services, Australia. “In the digital age, it is more important than ever for Australian retailers to understand their brand and the way it engages with consumers,” said Mr. Palmer.   “Advances…

Is Your Digital Marketing Helping You Engage with Your Customers?

Newer digital marketing strategies using digital signage and mobile point of sale systems are changing the way you interact with your customers. Before adopting these tools it is fair to ask if they will help build the client relationship.   Traditionally, relationships were built through interactions between people.  Your staff and your customers built trust…

Keep Customers in Your Store with Interactive Consoles

Tech savvy buyers have come to rely on interactive consoles and digital signs within stores to enhance the shopping experience. People have come to respect digital information because it allows them to customize their search, look up features and specifications, verify warranty information and read consumer reviews. Pricing is probably the feature that is most…

Digital Retail Marketing – DS Mag Article

Engagis CEO Leon Condon’s commentary piece recently featured in Digital Signage Magazine Australia, the DS industry’s leading publication. You can read the full article on Digital Retail Marketing below, courtesy of DS Mag. Our customers have changed. They’re increasingly going digital. They’re online and they’re mobile. Not long ago, retailers saw this as a threat…

How retailers innovate amid changes in retail digital signage

Every year, the continued growth and unprecedented innovation in retail marketing and retail digital signage creates plenty of anxiety and confusion among business people trying to keep ahead of the curve.  The urgency to “transform or die” has become an ominous reality for many retailers like never before.  Below are examples of disruptive dynamics that…