Digital display advertising in sports events

If there is any event which completely gets hold of people`s concentration and attention, it has to be sports. The action on the field is so thrilling and captivating that people tend to forget their problems and other pressing needs. This is why using such an event for digital display advertising is a brilliant idea…

outdoor signs for businesses

2014 trends for outdoor signs for businesses and retail

It is important for any retailer that uses outdoor signs for business, to know marketing trends that will matter in 2014. Jack Morton Worldwide executives shared their list on these trends.  Josh McCall, chairman and CEO of Jack Morton, indicated that the trends have a few things in common. These include elaviting brand experience thinking,…

creative outdoor advertising

World-Moto’s new creative outdoor advertising solution

The company that invented the worlds first motorcycle taxi meter has filed a patent application with the United States Patent and Trademark Office. They filed the patent for aspects of their new creative outdoor advertising solution called ‘Wheelies’ This product can display static and stream media content on motorcycles  and automobiles wheels.  The technology can…

digital signage

Benefits of the Eyeplay interactive digital signage solution

Today’s generation has it all when it comes to technology and spends endless hours using their smartphones and playing games on their consoles and computers. Eyeclick has come up with new technology that can effectively get this generation away from the couch and into physical play. This new interactive digital signage solution is called Eyeplay.…

outdoor digital signs

Tips for creating modern outdoor digital signs

In a recent article on imediaconnection.com, Ricardo Rojas explores how brands can connect with their customers in a meaningful and memorable way. He indicates that brands have a small window to create these connections because consumers are distracted by their array of mobile devices. To remedy this situation, Ricardo offers the following solutions for effective…