Telstra will discuss the strategy behind its impressive new centrepiece and AV system at its George Street Sydney store, plus the benefits of digital integration to enhance the customer experience at this year’s Integrate Speaker Series, held at Melbourne Convention & Exhibition Centre from August 25 to August 27.
Speaking on day one of the seminar series as part of the ‘Digital Screens and Signage Stream’ supported by Engagis, Telstra General Manager of Retail Technology Innovation Joy Marrocco will delve in to how Telstra is harnessing the power of digital signage and AV systems in its stores to create more engaging connections with customers in her seminar, “The connected retailer – How technology is connecting customers and brands”.
The digital signage market experienced a growth of 12.1 per cent in 2014 and is predicted to be worth $133 million by 2020 as businesses across several industries increasingly recognise the benefits of integrating digital signage with business operations.
Ms Marrocco said the explosive growth of digital mobile technology had changed the landscape of consumer engagement and created multiple touch points that brands could use to engage with consumers.
“Our George Street store is a great example of what can happen when you harness new technology and integrate it with all aspects of the customer experience to enhance conversation with the customer, rather than replace it,” Ms Marrocco said.
“The right technical foundations, such as good quality digital screens and equipment, have enabled Telstra to future-proof the AV system and allows us to change how we use it with our evolving business priorities.”
The George Street store now experiences three times the foot traffic of its regular stores, while sales are nearly twice the target, making Telstra’s new format retail and digital integration a success.
Integrate Event Manager Soren Norgaard said the Integrate Speaker Series would bring together some of the AV industry’s leading experts and recent case studies to share information and knowledge throughout the industry as well as incorporate the InfoComm and CEDIA training sessions.
“The digital signage industry is rapidly changing as businesses begin to see the many ways in which fully integrated AV solutions can enhance the customer experience and ultimately lead to stronger customer engagement,” Mr Norgaard said.
“The Integrate Speaker Series is an opportunity for anyone looking to implement new AV systems within their business to understand current best practice and benefits of an integrated system, but also for AV installers and product distributors to better understand what businesses are doing in terms of AV systems and how they can tap in to that to provide better services.”
Sessions at this year’s Integrate will focus on digital screens and signage, unified communication and collaboration and smart building technology. Leading companies will host sessions to discuss how they are using the latest in AV technology to integrate with business processes to create more efficient operations.
Sessions are available from $32. For the full Speaker Series schedule or for more information on the InfoComm and CEDIA training sessions visit: http://integrate-expo.com/seminars/ To secure your free entry to the Integrate 2015 show floor visit http://integrate-expo.com.