Engagis had a great day as Education Partner for day 1 of Integrate 2015, hosting the “The Digital Screens & Signage Stream”. Held this year at the Melbourne Convention and Exhibition Centre on the 25th of August, it was set to be an action packed day with speakers from across the industry delving into topics including ; how technology is connecting consumers to brands, the evolution of digital signage, the multi-channel approach in digital screen design and many more.
Rob Fowler from Philips; kicked the day off providing those who attended with an understanding of the critical decision criteria that needs to be considered when it comes to digital signage and selecting screens. This was followed by the Extron Electronics Director of Product Development Chris Elmore, who discussed design considerations for 4k systems. Deloitte’s Robbie Robertson and Grace Turtle explained how retailers are using technology and digital to drive the customer experience in the physical space itself. Tim Doyle (Commercial Strategist) with Harris Partners was next up, shedding light on the hot theme of how data is driving customer engagement. Engagis CEO Leon Condon took over the helm to discuss the future of retail, passing the mic onto Telstra client Joy Marrocco, who leads the Retail Technology and Innovation Team. Joy gave an explanation on how technology is connecting customers and brands, and a great overview of the new Telstra Discovery Store in Sydney’s George Street. Engagis is the digital provider for Telstra and is currently also helping to develop yet another icon store for the Telco leader in Melbourne.
The day finished on a high with a group panel involving Leon Condon, Joy Marrocco, Tim Doyle, and Grace Turtle. This panel involved the speakers debating about digital signage and developments happening across the industry.
With more than 5300 attendees over three days, Integrate is set to get bigger and better in 2016 and beyond. As well as the many new products and services, Integrate 2015 provided a huge opportunity for professional development among attendees.
All in all a great day was had, and we look forward to seeing you again at Integrate 2016, which will be at the Sydney Showground on 23rd to 25th of August 2016.
To see some video highlights of Integrate 2015, please check out the video below.