Premium women’s retailer Berlei, recognised that a key driver of customer satisfaction and sales was a professionally fitted bra. But they found it impossibly costly to always have fitters on staff at all times. With the help of Engagis, Berlei developed a touch screen – the “Berlei Virtual Fitter” to help customers with fitting, and make style suggestions even if staff were unavailable. The solution was scaled to display the same on both a 19” and 40” touch screen format.
Customers can now use the touch screen “Berlei Virtual Fitter” to access video that illustrates how to measure and fit a bra correctly. Based on a lifestyle questionnaire, the virtual fitter is also able to suggest bras that may suit the personal preferences of the customer. The digital solution has been successfully deployed to a number of sites throughout Australia, including the Myer department stores.