“The success of the Sydney Discovery Store has been a driving factor for the roll out across all Telstra stores over the next 5 years…”
What was holding them back?
Adapting to the shifting changes in technology and consumer needs is a huge priority for Telstra. Having a Discovery Store where they have showcased how they are able to engage with their customers by bringing digital to the physical environment, has provided an amazing innovations platform for a roll out to other stores. The Discovery store has also allowed Telstra to reflect the values of their company on a large scale.
What did they change?
Engagis worked with Telstra to create, “The Store Of The Future”. Whether its a giant curved digital screens with video content, or a Sandbox tabletop where the customer controls the information they receive interactively – this really is a store which sets the benchmark for the phygital space.
How has it worked out?
The success of the Sydney Discovery Store has been a driving factor for the roll out across all Telstra stores over the next 5 years and has set the tone for the Telstra Future Retail Environment (FRE), also delivered by Engagis across their 400+ locations Australia wide. What’s more, this store is not all smoke and mirrors; the nteractive and customer engagement solutions in store are delivering an improved ROI, delivering more sales and driving a huge increase in advocacy among Telstra customers.