“All interactions come together via analytics which help deliver ROI and provide critical data to Telstra…”
What was holding them back?
After successfully delivering Telstra digital signage, touch screens and technology in over 400 Telstra retail and licensee stores since 2008, Engagis has again embarked on the rollout of Telstra’s new and improved Future Retail Environment. The ability to engage with customers through digital interaction on a large scale is crucial to Telstra. The longstanding Engagis – Telstra partnership will enable the Telco to be at the forefront of digital engagement and truly connect with customers anytime & anywhere.
What did they change?
After analysing the Telstra customer pathway to purchase, Engagis has developed effective digital technology – be it digital signage, touchscreens and mobile applications – across each of Telstra’s in store touch points. Solutions include digital video walls for Apple products, tech bars to engage, media fountains to entertain, as well as virtual aisles and interactive digital tickets to inform customers. All interactions come together via analytics which help deliver ROI and provide critical data to Telstra.
How has it worked out?
Engagis’s partnership with Telstra has been the platform for the telco retailer’s in store success and innovation in recent years. Engagis technology has helped increase sales significantly as well as driving impressions, interactions and engagement in store. Analytics tools allow Telstra to measure the customer’s data accurately, and as a result target promotions and communications to the right customer at the right time.