It’s with great pleasure that the Telstra Melbourne Discovery Store has now opened – located on the corner of Swanston & Bourke Street. Powered by Engagis, the Melbourne Discovery Store has more than 1500 live devices which can be used and played in-store. Coupled with the 36 HD screens located around the store as well as an in-store barista; this really is a place for tech heads and everyday consumers alike.
Much like the Sydney Telstra Discovery Store (also powered by Engagis), customers can expect Tap and Take capabilities, heat mapping cameras and a traffic counter at the entry of the store just to mention a fraction of the exciting new technology in-store. In the words of Andrew Coull (Telstra Country Wide Executive Director), “this is supported by the very latest innovations in digital technology that allow customers to seamlessly switch between physical and digital experiences”.
Similarly to the Sydney Telstra Discovery Store, the Melbourne Discovery Store has allowed Telstra to reflect the values of their company on a large scale, with intentions for the interactive and customer engagement solutions to provide high ROI and sales.
Please see the below video for a teaser before checking the real thing out for yourself.
Read more: Telstra Exchange