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CoVID-19 means working differently
How can technology help? We’re going to be working differently: OK, we get it. There’s no doubt that CoViD-19 has accelerated a change in the way we work, with the traditional office playing a lesser […]
Making the most of the moment
Three lessons and takeaways from COVID-19 There’s already been a lot written about ‘COVID-19’ and it’s not all helpful and because things are changing quickly it’s not relevant for long. I’d like to share just […]
The new modern workplace
How Covid-19 has instantly redefined the modern workplace Through sheer necessity, Covid-19 is redefining the modern workplace overnight. It is forcing a reconciliation between previous workplace models and visions. From the traditional ‘employee in the […]
Digital Staff Communications
How to curate, create and manage content Organisations are struggling to get the mindshare of their staff – inboxes are overflowing, there’s the distraction of social media, mobile devices and a proliferation of collaboration tools. […]
A Minute on Marketing: Don’t sell the product, sell the profit
Successful B2B Marketers turn their products into profit for their customers We’re all quite familiar with selling the benefits of a product rather than the features, and even turning this is to a customer value […]
Three new segments to frame your marketing plan
Three new segments to frame your marketing plan: “Made, Make and Take” When we’re putting together a marketing plan we traditionally target segments based on industry vertical, company size, personas, geography, etc. But as you […]
You’re always busy, but what’s your legacy?
Marketing people always seem ‘busy’. There’s always lots of ‘stuff’ to do and lots of stakeholders to keep happy. But being busy often stops us from taking a critical look at what we’re doing. Is […]