5 Questions to Ask When Choosing a Digital Display Screen Solution for Your Business

Investing in digital display screens for your business is a big decision – and one that’s important to get right. When used correctly, screens can vastly improve the visitor experience, increase business productivity, and even assist with social distancing.

Whether you want to use your screens to help visitors or colleagues navigate complex spaces, to improve queue management, or for communication purposes, display screens can be a significant investment. Take the time to ensure you’re spending your budget on the right products.

If you’ve decided to take the plunge and make a purchase, there are several questions you should ask in order to identify the best digital display screen solution for your business.

1. What is the purpose of your screen?

First and foremost, consider the purpose of your screen? Digital display screens certainly upgrade the aesthetic of a business, but in most cases there will be another motivator. So think about what it is you want your screen to achieve, as this will impact your purchasing decision.

For example, if you simply need digital screens to convey a simple message to visitors for a short period of time, a standard display may be sufficient.

If, however, you want the screen to support a wayfinder application such as Compass by Engagis, you’ll need a commercial screen that visitors are able to interact with via touch. If you want to customise the screen in line with your brand, a simple digital display won’t do. Will the screen primarily be used to show videos? Do you want your screen to display in portrait mode or set it up as a video wall? Are you looking to have your screens running between 16-24 hours per day? If so, investing in a commercial setup makes sense.

2. Indoor or outdoor screens?

Will your display screens operate indoors or outdoors? This simple distinction changes the type of screen you should buy, as outdoor screens need to be much hardier in order to survive the elements and brighter to be visible in direct sunlight.

Engagis outdoor displays, for example, are designed to stand out with exceptional visibility in all lighting conditions, allowing businesses to use videos, photos, and bright colours – no matter the weather. If durability amidst various weather conditions isn’t as important, Engagis also offers a wide range of sleek indoor displays, which can be mounted in a variety of ways.

3. How serious are you about using screens for your business?

Is your decision to buy digital display screen solutions part of a wider user journey strategy, or are you planning to purchase just one or two to test out their effectiveness?

If this is the first time you’re incorporating screens into your business, the purse strings may be a bit tighter than if you’ve already seen their benefits first-hand. But while it may seem sensible to opt for a lower cost option as you test the waters, be realistic about your expectations and needs. If you need commercial performance, spending money on consumer grade screens may waste time and money if you’ll need to upgrade to commercial screens in short order.

If this is a long-term business decision, or if you’re already a digital display screen convert, it makes sense to invest in durable, higher-quality commercial screens, which come with valid warranties and support offerings for commercial usage.

4. Should your screen be hand-held, wall-mounted, or displayed in a kiosk?

Think about where your screens are going to sit in the visitor journey. How can they be positioned so visitors get the most out of them? Addressing these priorities means that many businesses use a combination of hand-held, pole-mounted, window-mounted, wall-mounted, and kiosk-based screens.

Take the example of a retail store. A window screen could be used to attract attention and greet customers at the entrance, while wall-mounted screens could display offers and promotions within the store. Hand-held screens, meanwhile, can be used to help manage queues at various locations within a store.

5. Do you need a bare bones solution or something more comprehensive?

Generally, displays can be classified as standard displays or commercial displays. Though there are benefits to going for either option, standard displays are best suited for providing great image quality for at-home media consumption.

On the other hand, Engagis’ fit-for-purpose commercial displays, including everything from small-format tablets and kiosks to large format LEDs and matrix LCDs, are backed by warranties and commercial support. Commercial displays offer more robust performance over the long-term, are more secure from hacking and tampering, and include features such as Bluetooth/wifi accessibility, curved displays, cooling fans, and dissipation plates that are better suited to commercial environments.

If you’re still unsure which is the best digital display screen solution for your business, the experts at Engagis are able to make recommendations based on your specific requirements. Reach out today for personalised assistance.