5 Things The “New Normal” Will Have In Retail

As we’ve recently left our homes and returned to the physical world, retail stores have been looking a little different.

The world of retail has changed (for the better), and Engagis has identified 5 areas you need to be on top of in order to meet new customer demands and maximise the returns you generate from your stores.

 

(1) AN OMNI-CHANNEL APPROACH

Post-lockdown, customers expect a seamless flow through all channels of customer service, whether it be online, in-person, pick-up, or delivery.

 

(2) SMALLER PHYSICAL SHOPPING SPACE WITH FULL RANGES ONLINE

Smaller format retail shopping spaces are expected to rise with a reduction in the amount of products and product ranges that are available to view or trial on the shop floor. In-store kiosks and endless aisle solutions will help bridge this gap allowing customers to virtually browse and compare products that aren’t available in the physical store.

 

(3) INCREASED PICK-UP OPTIONS AND APPOINTMENT SETTING

  • Consumers will expect more control and choice around how they interact with retail.
  • Increased collection options; click and collect/curbside pickup, delivery.
  • The ability to book in a time to test or view a product in-store at the customers convenience.

 

5 Things The "New Normal" Will Have In Retail 1

 

(4) INCREASED PERSONALISATION OF CUSTOMER EXPERIENCE

With customers experiencing high levels of personalisation online, there will be a greater expectation for personalisation in physical stores as well. One way retailers can provide personalisation to their customers in the physical space involves better understanding their customers before they come into the store, through the use of appointment bookings and queue management solutions.

 

(5) PRODUCT SELECTION TAILORED TO YOU

Increased personalisation of product range will become normalised as physical retail spaces shrink and move online. Through the use of kiosks and tablets, customers can visualise, browse, compare and personalise their experience or products of interest, whilst they are in the store. Engagis has provided car configurators across the Mazda dealership network where customers can visualise, browse and personalise their dream car and it’s accessories through a range of different situations, right there in the dealership.

 

Let Engagis help your customers ease back into shopping and embrace the “new normal”. Contact Us Today.

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