What's happening in the world of Digital Engagement? Brought to you by Engagis.
Car dealers should move from selling to marketing
Recently I’ve had the pleasure of ticking off a couple of those classic ‘milestone’ purchases: a car and a house, and here I’d like reflect on my car buying experience. Traditionally, car dealers have focused heavily on selling. As soon as a potential customer walked in the showroom, the aim was to persuade them to […]
Why kiosks are your silent salespeople
We are all familiar with kiosks in the form of ATM’s, information booths or even wayfinders but kiosks can be your silent salespeople, and it’s not just about taking the load off your sales staff, kiosks have a number of distinct benefits. Some of your customers prefer kiosks. Yes, that’s right, some people prefer kiosks. […]
How Conversation is Reshaping Commerce
The way people buy goods and services has changed with the advent of AI and bots. It has taught the commercial world that people love to talk. These technologies led to higher preference for brands that meet consumer needs on demand, understand and speak their language, and offer something valuable as the communication progresses. For […]
A successful digital content message is one that generates results. Getting your audience to pay attention to your content is only half the job and the other half is getting them to take action. On our last episode of the Digital Signage Content Best Practices vlog series, we learn the best practice in digital signage content […]
Conveying Emotions Through Avatars
Avatars are everywhere these days. These graphical representations are used in gaming, social networking, and even marketing to characterise humans in a virtual environment. Just around a week ago, Vodafone’s latest employee, Kiri, was introduced to the public. She is an AI simulation developed as a digital assistant using FaceMe’s latest technologies. She is incredibly […]
Spread the Brand Love
Having a recognisable element remain consistently on your content can help you build trust around your brand, wherever it is published. This week on our vlog series, we learn the best practice in digital signage content branding with Alech. Watch more of our weekly vlog series! We post weekly. Read more articles
Bank branches: shrink or grow?
Both ‘shrink’ or ‘grow’ retail strategies for bank branches can be enabled by digital media solutions With banking increasingly moving online, I am seeing banks choosing between two distinct branch strategies. One strategy focuses on cost reduction by minimising the number and size of bank branches, the other strategy focuses on creating more value within […]
Self-Ordering Kiosks: Not Just for Restaurants
As technology progresses with time, we see a lot of restaurants embrace self-ordering kiosks. These happily cut long lines and wait times, especially for customers who come for the “fast” part of fast food. Some are apprehensive that kiosks pose threats to jobs and decrease the value of face-to-face interaction. But despite the criticism, innovators […]
Serve It Fresh
Keeping screens interesting to your audience can be a challenge. Delivering the right content they care about at a certain moment helps you cut through the all noise and stay relevant. This week on our vlog series, we learn the best practice in serving it fresh with Josh. Watch more of our weekly vlog series! We post […]
Productisation, Personalisation or Customisation: Is there a proven pathway to profitability?
Because Engagis serves diverse market segments with a range of offerings, it’s a question we are constantly asking ourselves Our customers range from small businesses to large enterprises and our offerings start at individual screens or kiosks and for enterprise customers we design, deploy and manage complex digital media solutions. Productisation – standardising an offering […]
Is it time for a digital signage health check?
So often I hear stories about black screens, boring static content and reflective comments about the effectiveness of digital signage such as “why aren’t my screens bright enough”? To me, it’s a bit like a car, it’s not set and forget, every now and then you need to evaluate your car’s performance and do some […]
Create, Schedule, Forget
Timing is everything, even for digital signage. To make sure your screens never go stale, you need the right strategy to create playlists, schedule, and forget whilst keeping up with your content calendar. This week on our vlog series, we learn the best practice in digital content management with Jet. Watch more of our weekly […]
Content Play Time
How long does content have to be on to make an impact? Getting playtime right makes your audience stop and stare, and make them remember better, too! This week on our vlog series, we learn the best practice in digital content play time with Regene. Watch more of our vlog series! We post weekly. Read more […]
Why Maps in Facilities Should Go Digital
Getting around large facilities can be frustrating, especially for first-time visitors who are struggling to find their way quickly. You may have a concierge or overhead signages around, but the directions can be too confusing. Locating a store, finding a restroom, or getting to an office appointment should have as little friction as possible. Digital […]
Bringing online and offline customer experiences together
It’s not surprising that Adobe Symposium had a strong focus on digital and online, but it was really interesting to hear so many references to physical experiences. One example put forward was booking a holiday. Clearly the booking process can be complicated and this is managed way more effectively online, but the end result is […]
Outdoor Advertising – old school is new school(And how to make it work for your business)
Traditionally, outdoor advertising – and billboards are the most obvious example – have played second fiddle to higher profile advertising such as TV, radio and even print. But as communication and advertising is becoming more fragmented, online and outdoor are becoming a more influential part of the buyer’s journey. Outdoor advertising, also called out of […]
Using the right fonts for your digital signage content is imperative to the successful delivery of your message. The right type, weight, and size let you attract audience even from a distance! This week on our vlog series, we learn the best practice in digital content typography, featuring Alech. Watch more of our weekly vlog […]
Digital Signage Typography Highlights
Is there an ideal typography for digital signage? It really depends on your screen. Chances are, when you bought it, you hadn’t really thought twice about what would play there. But it’s not too late. Colours and layout are often the foremost consideration. Font decisions usually take the backseat – we don’t spend countless hours […]
Less is More
Showing less on your content can be more effective and memorable – blank spaces lets you highlight what’s important and making your viewers think. This week on our vlog series, we discover the power of absence in digital signage content, featuring Jet. Watch more of our weekly vlog series! We post weekly. Read more articles
If Content is King, Context is Queen
When we talk of best practices in digital signage content, creativity and messaging are foremost in achieving success. But it’s equally important to show content at the right time and the right place to the right audience. As the saying goes, timing is everything, even for digital content. You don’t want to showcase beachwear when […]
Would you buy your digital signage from the Wizard of Oz?
It’s one of my favourite movie scenes – where Dorothy finally meets the Wizard of Oz. A classic children’s story: Dorothy had been caught up in a tornado and found herself in a strange land called ‘Oz’. The only way to return home is to follow the yellow brick road to the Emerald City where […]
Realfiction Partner Spotlight: Engagis
This post was initially posted on Realfiction’s blog on 16. August 2018. Helping major brands like Target, Domino’s, 7-Eleven and Bank of Queensland, Australia-based Engagis is indeed a frontrunner in creating personal customer connections. By blending technology, creativity and strategy they enable unique two-way conversations that engage, inspire and convert customers. Since 2003, Engagis has […]
Museums are the custodians of the artifacts most valued by our society – but as people are becoming busier and more distracted, how can they attract people to come and see them, and how can they bring their exhibits to life? Revered objects, encased in glass, with an adjacent plaque containing two paragraphs of text […]
Paint a Thousand Words
Visual content is 650% more engaging than plain text, tells stories in an instant, and even gets people to remember long after they’ve seen it. This week on our vlog series, we learn how an image paints a thousand words, featuring Rej. Watch more of our weekly vlog series! We post weekly. Read more […]
What if anyone can build their dream home?
Home industry leaders meet consumers at eye level with AR, VR, and apps. This is how technology revolutionises homebuying – creating meaningful experiences to make faster decisions. Empower customers to design their own space using the Home Designer App. The brainchild of Engagis Innovations, HDA aims to help customers make faster and better homebuying decisions and […]
Move It with Animation
Animated content makes all the difference in getting people to pay attention to your digital signage, and even gets them to stay twice as long! This week on our vlog series, we learn how to Move It with animation, featuring Josh. Watch more of our weekly vlog series! We post weekly. Read more articles
It’s not (just) about the screen
We’re all pretty familiar with screens – LCD screens – we buy them for domestic use and we see them all around us. For commercial applications, however, it’s not as simple as ordering and delivering to site. Many organisations have been burned doing this so I thought I would share some of my experience of […]
Seriously, in the age of mobiles, do we still need kiosks?
This is a question I’m often asked, and the answer is yes. Touch screen kiosks definitely have their place, and will do for a long time yet. Not only do kiosks have some distinct advantages, they provide a bridge from the ‘paper world’ to the mobile app world. The use of kiosks should be built […]
Content is Key to Digital Signage Success
There’s more to digital transformation than simply putting up screens. As more and more and more businesses are going online, brick and mortar stores are faced with the challenge to stay competitive in today’s digitally-inclined market. Digital transformation is the universally accepted answer. We’ve seen it augment the value of physical stores through the newest […]
Content at a Glance
Digital signage is only as effective as the content it displays. With the right strategy, you can emerge from the background, and attract and engage your target audience. Our vlog series takes you through the best practices in digital signage content. Here’s episode 1, Content at a Glance featuring Alech. Watch more of our weekly […]
Do smart buildings make smarter people?
There’s been a lot of talk over the past few years about smart this and smart that and the conversation seemed more aspirational than tangible, but now I am seeing customers starting to adopt ‘smart building’ technologies as part of a longer term strategy to better harness the talent of their workforce, provide a more […]
If you don’t serve your customers, somebody else will
When escaping to the snow for a weekend, I’ve often watched the procession of buses arrive at food and petrol service centres that you see along the major highways, and think about all the willing, cashed up and hungry people getting off the bus, in search of food – quickly – before they were summoned […]
Shopping malls need to discover the digital version of food and coffee
I remember, it was about 10 years ago, that I watched the slow demise of my local shopping strip. All the eager shoppers and browsers had migrated to the new shopping complex a few kilometres away. It was shiny and new, had recruited all the top name brand brands and had a good peppering of […]
Not all LED displays are made equal
Being responsible for the delivery and support for digital media solutions at Engagis, it’s critical that I have complete confidence in the components we source on behalf of our customers. To get an insider’s view of LED display production, I recently travelled to China and did a detailed investigation of four factories (in the top […]
Store of the Future
Why you need to become a store of the future? Last night I listened to to a really interesting webinar, hosted by PlanetRetail RNG, a consulting firm based on Europe. The webinar confirmed a lot of things we are seeing in our business, so I’d like to share some of the key takeaways. It’s no […]
The conversation is changing
It’s tempting to think that the future of customer conversation and sales conversion is going to be entirely online. There are however more acronyms and buzz words being thrown around this arena than there are awkward sexual innuendo’s at Friday work drinks. The reality is though, when something matters to a person they don’t want […]
Top Three Traps in Digital Transformation
Digital Transformation seems to be on everybody’s lips these days; from convenience stores building staffless stores, banks building retail stores, all the way through to pure play giants like Amazon building actual physical stores. Leveraging the power of Digital and connecting customers to real life experiences in physical spaces has never been more present or […]
A step forward for Australia Post Outlets
A step forward for Australia Post Outlets After years of collaboration with Australia Post on Digital Transformation, Engagis were delighted to have the opportunity to upgrade their digital signage network. This project involved the migration of over 200 sites to the Engagis “Eze Impress” Content Management System; replacing their existing digital media solution which was […]
Top 4 Critical Steps to Kiosk Adoption
Key steps to raise awareness, educate & encourage customers to use self-service kiosks.
The shopping experience is changing globally at an unbelievable rate; with customers able to buy via chat bots, apps, mobile websites, vending machines, kiosks & more – all without ever speaking to a person.
Myth Busting Queue Management
A review on the Concierge role. How technology is changing this from a customer experience & traffic management function to a core business driver of sales. Are you looking for ways to improve customer experience in your busy sites where you experience customer queues? What about reducing ‘walk away’ moments from your frustrated customers? As […]
Content Production ‘Life Hacks’
3 easy ways to improve your content production for your digital media network Are you frustrated at how expensive & time consuming it can be to produce effective & attractive content for a digital media network? It feels like almost all of the marketing budget goes to TV, Mobile, & Web; despite the fact that […]
Laminex – Propelling an iconic Australian brand into the future
Propelling an iconic Australian brand into the future Laminex, an Australian household brand known for its longstanding history and expertise as leading distributor and manufacturer in top quality decorative surfaces, was tasked with the challenge of propelling their brand into the future.
Engagis and Azure combine to create great global impression
First impressions are important. So are second, third and fourth; in fact in the digital age – every impression is an opportunity to establish a richer more satisfying engagement with a customer or potential client.