Centralised digital signage for effective health messaging
The importance of world-class healthcare and health messaging in Australia has never been as pronounced as it is now due to the lasting impacts of COVID-19.
Not long before the pandemic started in 2020, we delivered our digital signage solutions for Gosford Hospital as part of the Gosford Hospital Redevelopment Project. Gosford Hospital, which is part of the Central Coast Local Health District in regional New South Wales, was seeking a digital signage system to improve the ease in which public health messaging could be displayed to patients and visitors. They also wanted a solution that could help accelerate the speed of staff information throughout the hospital.
The digital signage solutions we provided were deployed to more than fifty 55-inch wall-mounted displays. These digital display screens were installed in all areas of the new hospital building as part of the main works AV contract, before Engagis retrofitted Eze Impress (our digital signage content management system) media players to each individual display.
Making use of Eze Impress gives one centralised Communications Manager on-site at Gosford the ability to push content to all displays and update them from one location. This makes it easy to achieve cohesive and consistent health messaging across the site, and is a huge step forward compared to many hospitals who require each individual department to manage content.
Eze Impress also makes it possible to localise content. – For example, Gosford uses public and local health messaging in patient and visitor zones, and messaging relevant to hospital workers in staff-only areas, such as events, current rostered-on staff, and evolving safe work procedures.
The digital signage screens provided by Engagis assist patients, visitors and staff for the duration of their time at the hospital, whether that be for work, visiting, or an inpatient stay.
Engagis has been able to offer Gosford Hospital a level of consistency and continuity in its health messaging that not many can match. Visiting a hospital can be a difficult experience at the best of times. Given COVID guidelines are still vital in healthcare, having clear and consistent access to public health messaging makes it easier for everyone to do the right thing and keep Gosford Hospital running safely and smoothly.
The success of the solutions has been underlined by Gosford’s request for additional screens to be installed one year after the original fit out. Engagis continues to support the health industry with some notable projects since, including the Women’s and Children’s Hospital in Adelaide, and NSW Health for their mass vaccination hubs.
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