Enhancing Lids’ In-Store Customer Experience Using Retail Technology

From the US to Australia 

Lids, the renowned American headwear and apparel brand, recently expanded into the Australian market. Despite their recent entry, Lids already boasts a double-digit store network. To enhance the experience of their growing stores, Lids sought modern retail technology and digital signage. 

Engagis Collaboration: Elevating the In-Store Atmosphere 

Engagis, recommended by a previous client, partnered with Lids. Their mission? Transform Lids’ stores with the right digital technology and signage. Expanding further, they wanted to find a partner that reflected their brand’s large scale and had the professional capabilities to complete projects within set store-opening times and to the highest standards. Engagis, installed digital display screens, audiovisual systems including speakers, and music streaming. 

Australia’s First NBA Store – Melbourne 

Engagis, in collaboration with Lids, transformed the Melbourne NBA-exclusive store into an Australian-first NBA flagship. The store seamlessly blended innovative technology with the thrill of basketball fandom. Key highlights include:

• Immersive Technology: Meticulous planning and execution of digital technology throughout the store, from stunning digital signage to on-brand background music. 
• Live NBA Experience: Streaming live NBA games on monitors, immersing fans in the action. 
• Jumbotron Magic: A mammoth square video wall, mirroring the iconic on-court jumbotron, became a focal point. 

NBA Store Sydney 

Following the completion of the Melbourne NBA store, Lids opened the second Australian NBA Store, in Sydney. The Sydney store, located in a historical building protected by heritage listing regulations, presented unique challenges. Engagis successfully integrated modern technology and digital signage to create an engaging space, while respecting the building’s character. 

Creating an Immersive and Youthful Experience 

Lids came to Engagis with the original goal of creating an immersive and youthful experience. We exceeded these expectations through the provision of digital signage, an appropriate music streaming solution and immersive technology. We were able to deliver these projects on time and to a high standard. 

Customer Testimonial

We have been using the team at Engagis for all of our media requirements within our retail stores across both the Lids and NBA Store brands in Australia since opening our first store in August 2022. Engagis have delivered for us a high-quality product that presents both visually and auditorily to exceptional standards we require for our retail experience at Lids. Their service to us has been end-to-end from design, install and operation, as well as training for our content portal and self-management tools. Where support has been needed the team at Engagis are always urgent to our needs. A great partner in delivering a great Lids and NBA store experience.

– Duane Yaxley | General Manager, Operations | Lids Australia

Want to see how this project came to life?

Watch the video below to learn how Engagis enhances Lids’ customer experience using retail technology.