What's happening in the world of Digital Engagement? Brought to you by Engagis.
LED or LCD digital signage – which is best?
A few years ago, LED digital signage was a bit of a novelty. Definitely niche. It produced bright and exciting images and was flexible in terms of format, but the image quality was poor and […]
Commercial v Consumer screens
Commercial v Consumer screens Seven key considerations At Engagis, we work with a broad spectrum of customers – from large enterprise customers that want to create flagship retail spaces to small takeaway food outlets that […]
Bring your brand – or story – to life with LED digital signage
It’s easy to get fixated on ‘online marketing’ – and while it’s hard to believe, not everybody spends every waking hour looking at their mobile, tablet or desktop. When you look at your whole customer […]
A new platform that simplifies the creation and personalisation of content, at scale, across digital signage networks
Media Release: 10 July 2019 Sydney, Australia Today, Engagis is proud to announce the launch of StoryaTM which is a new content creation platform for digital signage. Storya helps organisations optimise their investment in digital […]
Exciting Digital Solutions at Healthweek 2019
Engagis will be showcasing a range of innovative solutions at Healthweek 2019 (27-28 March, 2019, ICC, Sydney). Here’s a quick overview of the solutions you can see when you visit the Engagis booth. Virtual Reality […]
Mazda 3D car configurator goes live in dealerships across Australia
Media Release: 7 March 2019 Sydney, Australia Launched today, Engagis is proud to be one of three partners to bring the 3D Mazda Configurator (Mazda Retail Hub) to life in over 100 dealerships across Australia. […]
Are you suffering regret over your digital signage solution?
Digital signage is ultimately about content, messaging and communication, but many organisations that invest in digital signage networks are disappointed because of low-quality hardware, outages, a difficult to use content management system or support that’s […]
Rethinking how we buy and sell cars
In the old days, it was simple. When you wanted to buy a new car, you took a deep breath and marched into your local dealership. You were greeted with a strong handshake and after […]
Self-ordering kiosks really do increase profitability
I am passionate about kiosks but it’s even more exciting when I hear how they are impacting our customers’ financial performance. I was catching up with a customer last week – they run health food […]
Car dealers should move from selling to marketing
Recently I’ve had the pleasure of ticking off a couple of those classic ‘milestone’ purchases: a car and a house, and here I’d like reflect on my car buying experience. Traditionally, car dealers have focused […]
Why kiosks are your silent salespeople
We are all familiar with kiosks in the form of ATM’s, information booths or even wayfinders but kiosks can be your silent salespeople, and it’s not just about taking the load off your sales staff, […]
How Conversation is Reshaping Commerce
The way people buy goods and services has changed with the advent of AI and bots. It has taught the commercial world that people love to talk. These technologies led to higher preference for brands […]
A successful digital content message is one that generates results. Getting your audience to pay attention to your content is only half the job and the other half is getting them to take action. On […]
Conveying Emotions Through Avatars
Avatars are everywhere these days. These graphical representations are used in gaming, social networking, and even marketing to characterise humans in a virtual environment. Just around a week ago, Vodafone’s latest employee, Kiri, was introduced […]
Spread the Brand Love
Having a recognisable element remain consistently on your content can help you build trust around your brand, wherever it is published. This week on our vlog series, we learn the best practice in digital signage […]
Bank branches: shrink or grow?
Both ‘shrink’ or ‘grow’ retail strategies for bank branches can be enabled by digital media solutions With banking increasingly moving online, I am seeing banks choosing between two distinct branch strategies. One strategy focuses on […]
Self-Ordering Kiosks: Not Just for Restaurants
As technology progresses with time, we see a lot of restaurants embrace self-ordering kiosks. These happily cut long lines and wait times, especially for customers who come for the “fast” part of fast food. Some […]
Serve It Fresh
Keeping screens interesting to your audience can be a challenge. Delivering the right content they care about at a certain moment helps you cut through the all noise and stay relevant. This week on our vlog series, […]
Productisation, Personalisation or Customisation: Is there a proven pathway to profitability?
Because Engagis serves diverse market segments with a range of offerings, it’s a question we are constantly asking ourselves Our customers range from small businesses to large enterprises and our offerings start at individual screens […]
Is it time for a digital signage health check?
So often I hear stories about black screens, boring static content and reflective comments about the effectiveness of digital signage such as “why aren’t my screens bright enough”? To me, it’s a bit like a […]
Create, Schedule, Forget
Timing is everything, even for digital signage. To make sure your screens never go stale, you need the right strategy to create playlists, schedule, and forget whilst keeping up with your content calendar. This week […]
Content Play Time
How long does content have to be on to make an impact? Getting playtime right makes your audience stop and stare, and make them remember better, too! This week on our vlog series, we learn […]
Why Maps in Facilities Should Go Digital
Getting around large facilities can be frustrating, especially for first-time visitors who are struggling to find their way quickly. You may have a concierge or overhead signages around, but the directions can be too confusing. […]