Digital Signage

Digital signage is a great option for capturing the attention of passers-by and encouraging them to enter your store. However, they can also play a powerful role in improving customer satisfaction once they’ve made the decision to cross your threshold. Interactive digital screens, for example, can be used to give customers more information about your wait times, to facilitate a smoother queueing process, or to display additional items than your floor space allows. Even non-interactive digital displays can play a role in improving customer experience by introducing guests to new products, demonstrating additional use cases or simply improving brand perception through positive messaging and imagery.

Standard displays offer vibrant displays for at-home media consumption, but they’re poorly suited to commercial applications for a number of reasons. First, standard displays lack the flexibility of commercial displays, which can be mounted in portrait or landscape orientation, as well as combined to form multi-screen displays. They also lack the durability features required for commercial settings, where they may be required to display for 16-24 hours a day and withstand contact from customers. Even more importantly to commercial users, standard displays lack commercial warranties and service agreements, and security which could leave owners unprotected from unanticipated outages.

If you’ve made the investment in digital screens, don’t come up short when it comes to content management. Instead, use the Eze Impress content management system (CMS) to schedule, manage and publish high-impact messaging that’ll attract the attention of your customers. A few best practices to keep in mind are to keep things simple and to limit the number of colours or features included in your promotions. Remember, simple is memorable when it comes to digital displays. Too many colours, messages or other elements may be too distracting to capture engagement.

Navigating the myriad options available when it comes to digital signage solutions can be challenging. Do you need menu boards that can be updated daily? Are you interested in video walls that can be set up to play looped promotional videos? Given the number of choices that must be made when it comes to selecting digital screens, it’s important to work with a partner who can assist you in finding the right digital signage solutions for your business’s unique needs. Reach out to Engagis for personalised support that takes your specific needs and use cases into account.