Banking is changing rapidly as an increasing volume of low value transactions are moving to online and mobile.
As a consequence, the traditional branch is being transformed into a more personalised and immersive space where customers can receive advice and education to help them make more complex, high value and high emotion financial decisions.
Now, branch design is taking into account the lifetime value of a customer and is centred on customers’ milestone moments such as travel, car and house purchase, wealth creation and investment planning.
Engagis offers specialised solutions for bank branches – solutions that attract customers, enhance ambience, activate branding, provide product information and manage the welcoming and flow of customers. Engagis understands customer behaviour and from experience can advise on how to design the digital touchpoints within your branch. Touchpoints that optimise the customer experience, drive positive NPS and optimise the conversion to product sales.
A well designed branch creates a positive environment for bank staff in terms of work satisfaction and productivity and it also enables staff with the right spaces and tools to better serve customers.
Not only is the banking landscape changing, so too is technology, so banks that have made previous investments in Digital Signage are exploring new solutions for engaging customers as part of an overall customer experience transformation.
Engagis offers a suite of solutions for banks and can customise these based on specific requirements.