Three things working together: the digital assets across your stores, the advertising inventory you offer your suppliers and the reporting that shows what ran, where and when. That covers screens at the entry, in the aisle and at the counter, interactive kiosks and in-store audio where the format suits. Engagis builds and runs the digital network. You keep the audience, the inventory and the commercial relationships.

Digital signage is the screens and the software that runs them; a retail media network is what you build when you sell space on those screens to brand partners. The hardware can be the same. What changes is everything around it: defined inventory and campaign windows your suppliers can book, rules for how supplier content sits alongside your own merchandising, and reporting that proves each campaign ran as booked. Most retailers start with signage for their own promotions and add the media layer once the network is reliable and the reporting is in place. Engagis builds both on the one network, so moving from signage to retail media means adding inventory and reporting rather than replacing the estate.

For most retailers, a mix of the two works best: keep the commercial side in-house and use a partner for the network. The parts worth owning are the ones that make it your media business: the audience, the inventory, supplier relationships, pricing and data. The parts that rarely pay to build yourself are the hardware, installation, monitoring, field service and content operations across hundreds of stores. That’s the split Engagis is built around. We build and run the network under SLA, and your team runs the media business on it, without giving away a revenue share or the supplier relationship. Retailers with an established media sales team often move faster this way, because they can put their effort into selling inventory instead of keeping screens running.

In two layers: proof the campaign ran as booked, and the exposure data your team needs to connect it to sales. The network supplies the first outright: play-out records showing what ran, on which screen, in which store, at what time and how many times, plus uptime across the booked window. For the second, those records feed your own sales, loyalty and POS data through live API integrations, so your team can measure sales uplift and return on ad spend from your own data. Reporting follows the in-store standards published by IAB and IAB Europe, which IAB Australia also points to, so media buyers can plan against it the same way they plan other channels.

Yes. Engagis is integrated with Vistar Media, and Impress Plus has a range of APIs that can be used to connect to an ad server or programmatic platform of your choice (conditions apply), so programmatic demand can run alongside the campaigns you sell directly. Most retailers start by selling campaign windows directly to the suppliers they already trade with, then add programmatic demand to fill remaining inventory. Play ratio management in Impress Plus controls how much screen time is open to programmatic, and when, so supplier bookings and your own merchandising come first. Programmatic campaigns appear in the same proof-of-play reporting as direct ones. Either way, the revenue and the buyer relationships stay with you.

Yes. In-store audio and radio run on the same network as the screens, so music sets the ambience and scheduled voice spots carry offers and supplier messages to shoppers whose eyes are on the shelf. Audio is planned in Impress Plus alongside the screens, by daypart, store or trigger, so a campaign can run across screens and audio together.

Any retailer whose suppliers want to reach shoppers at the point of decision, which covers most multi-site formats. It works best where there are repeat visits, a clear set of brand partners and a reason for shoppers to pause: supermarkets and grocery, pharmacy, convenience and fuel, liquor, specialty and department stores. Branch networks in banking and telco use the same approach to promote their own products and partner offers. That is commerce media: the same model, run by businesses outside traditional retail. The network assessment looks at your store formats, traffic and supplier base to show what your inventory is worth before you commit.

By selling defined campaign windows on that inventory to the brand partners you already trade with. The revenue is supplier-funded and incremental, so it does not depend on more foot traffic or more stock, and it sits alongside the operational saving of retiring the print cycle. Engagis does not sell the media on your behalf; the commercial relationship stays yours.

It depends on the store, which is why the network design comes before the hardware. In most estates it is a mix: high-brightness window or entry displays that stay readable in daylight, screens in the aisle or on the category bay closest to the product, smaller displays at the checkout and service counter, a large-format or feature display in a destination zone, touch kiosks where shoppers need to browse range or order, and in-store audio where the message suits listening rather than looking.

Everything we specify is commercial-grade and built to run store hours every day, paired with a managed media player and connectivity, because consumer televisions fail early and take a store visit to fix. We assess your store formats first, then recommend what belongs where rather than putting the same screen in every site.

Your existing displays are assessed as part of the network design. Commercial-grade screens built to run all day can usually be kept and brought under central management; consumer panels that were never specified for retail hours are the ones worth replacing, and you get that call in writing before anything is ordered. On the data side, the network plugs into the systems you already rely on, including your DAM, CRM and POS, through live API integrations and single sign-on.

Your team, your agency, your brand partners or ours. Engagis has in-house motion designers, content producers and digital creatives who take your brief and brand guidelines and turn them into content built for digital signage, kiosks and in-store experience rather than resized web banners: animated promotional content for campaigns and offers, static and motion content for wayfinding, service queues and compliance messaging, responsive HTML5 and data-driven templates, 3D and hero content for flagship sites, and localised or personalised variants at scale by location, state, division or offer eligibility. We work inside your existing brand system rather than reinventing it, storyboarding concepts, producing final creative ready for screen and feeding straight into scheduling, QA and in-store deployment, so you go from idea to live in market faster.

Where your team, agency or supplier produces the creative, the network handles publishing, scheduling and localisation instead. You publish once and control what appears on which screens, in which stores, at which times, and localisation runs automatically so no one is updating screens by hand. Creative specs are published up front, so a supplier can supply artwork that fits the format first time.

Timing depends on store count, formats and site conditions rather than the software. Most retailers start with a network assessment and a pilot across a small group of representative stores, then scale in waves once the design, the content workflow and the install pattern are proven.

Hardware and installation are managed by Engagis across Australia, so a national rollout runs to one standard rather than a different subcontractor in each state. Because the content model and the reporting are built for the whole estate from day one, expanding means adding stores to a running network rather than starting again. We scope the timeline against your actual store list at assessment rather than quoting a standard number.

Two parts. There is the build, covering hardware, installation and connectivity, and there is the ongoing cost of content operations, monitoring and SLA-backed support. Both scale with the number of sites and formats rather than sitting as a flat licence fee, so the assessment prices your store list rather than a generic estate. For the business case, the ongoing figure is the one to set against supplier-funded revenue and the print costs you retire.

Approvals usually turn on three things: a costed scope against your real store list, a revenue view your commercial team is comfortable defending, and clear ownership of delivery risk. The network assessment produces the first and gives your team the inventory and campaign-window model to build the second. The third is the point of a single accountable partner, with hardware, installation, connectivity, content operations, monitoring and support all sitting with Engagis under SLA.

Most Australian retailers approve a pilot first, on a scope small enough to sign off inside an existing budget and large enough to produce the play-out, uptime and supplier-interest evidence the full case needs.