What's happening in the world of Digital Engagement? Brought to you by Engagis.
Are you suffering regret over your digital signage solution?
Digital signage is ultimately about content, messaging and communication, but many organisations that invest in digital signage networks are disappointed because of low-quality hardware, outages, a difficult to use content management system or support that’s poor, expensive, or both. I like to draw an analogy with car ownership. The end goal is to move yourself, […]
Bank branches: shrink or grow?
Both ‘shrink’ or ‘grow’ retail strategies for bank branches can be enabled by digital media solutions With banking increasingly moving online, I am seeing banks choosing between two distinct branch strategies. One strategy focuses on cost reduction by minimising the number and size of bank branches, the other strategy focuses on creating more value within […]
The conversation is changing
It’s tempting to think that the future of customer conversation and sales conversion is going to be entirely online. There are however more acronyms and buzz words being thrown around this arena than there are awkward sexual innuendo’s at Friday work drinks. The reality is though, when something matters to a person they don’t want […]
Top Three Traps in Digital Transformation
Digital Transformation seems to be on everybody’s lips these days; from convenience stores building staffless stores, banks building retail stores, all the way through to pure play giants like Amazon building actual physical stores. Leveraging the power of Digital and connecting customers to real life experiences in physical spaces has never been more present or […]
Top 4 Critical Steps to Kiosk Adoption
Key steps to raise awareness, educate & encourage customers to use self-service kiosks.
The shopping experience is changing globally at an unbelievable rate; with customers able to buy via chat bots, apps, mobile websites, vending machines, kiosks & more – all without ever speaking to a person.
Myth Busting Queue Management
A review on the Concierge role. How technology is changing this from a customer experience & traffic management function to a core business driver of sales. Are you looking for ways to improve customer experience in your busy sites where you experience customer queues? What about reducing ‘walk away’ moments from your frustrated customers? As […]
Content Production ‘Life Hacks’
3 easy ways to improve your content production for your digital media network Are you frustrated at how expensive & time consuming it can be to produce effective & attractive content for a digital media network? It feels like almost all of the marketing budget goes to TV, Mobile, & Web; despite the fact that […]