How Engagis Helped Telstra Transform Retail Experiences Across Australia

How Engagis Helped Telstra Modernise 300+ Retail Stores Over 19 Years

Since 2007, Engagis has partnered with Telstra to design, deploy and manage digital retail technologies across multiple generations of store formats.

Through digital signage, content automation, queue management, interactive experiences and electronic shelf labels, Engagis helped Telstra:

• Modernise every major retail store format 
• Reduce content update cycles from weeks to minutes 
• Improve customer wait-time transparency 
• Streamline frontline operations 
• Deliver consistent experiences across 300+ locations 

The partnership continues today through Telstra’s Future Retail Environment (FRE 2.0) program.

Creating More Engaging Retail Experiences

Telstra needed a way to modernise the in-store experience and help customers explore products, services and support options more intuitively.

Solution

Engagis delivered interactive retail technologies including:

• Digital Signage 
  Consistent customer messaging at scale across 300+ stores.  
• Content Automation  
  Faster content deployment with less operational effort.
• Queue Management 
  Better customer experiences through reduced service friction.  
• Interactive Experiences 
  More engaging in-store journeys that support product discovery.  
• Electronic Shelf Labels 
  Real-time pricing accuracy and improved retail efficiency. 

Outcomes at a Glance

Delivering Measurable Retail Outcomes

Over nearly two decades, Engagis has helped Telstra continually evolve its retail environment to meet changing customer expectations and operational requirements. 

By combining digital signage, content automation, queue management, interactive experiences and electronic shelf labels, Engagis has enabled Telstra to create more consistent customer experiences, improve operational efficiency and modernise retail communications at scale. 

The partnership has supported multiple generations of retail transformation, providing the technology foundation behind Telstra’s ongoing investment in customer experience innovation across more than 300 stores nationwide. 

Telstra Future Retail Environment (FRE) 2.0

Key Milestones in a Multi‑Generation Retail Evolution 

2007 – T‑Life Store Transformation Begins 

Engagis becomes Telstra’s preferred in‑store digital partner, delivering interactive experiences that redefined what telco retail could look like in Australia. 

2014–2015 – Sydney & Melbourne Discovery Stores 

Engagis designs and deploys a suite of advanced interactive experiences for Telstra’s flagship Discovery Stores. 

Solutions include: digital learning tools, multi‑touch tables, interactive device explorers, and content‑rich customer engagement zones. 

2017 – Future Retail Environment (FRE 1.1)  

Engagis supports Telstra’s shift to a modernised retail environment, delivering integrated digital signage, interactive surfaces and guided selling tools across the first FRE stores.  

2018 – FRE 1.5 Rollout 

As the program scaled, Engagis enabled nationwide deployments with consistent store‑of‑the‑future experiences and robust in‑store technology management. 

2020 – Storya 

Telstra adopts Storya, Engagis’ content automation platform, reducing content production cycles from weeks to minutes and enabling localised, targeted campaigns across 300+ stores. 

2020–2021 – EFM 3.0 + My Telstra Integration 

The Electronic Floor Manager (EFM) evolves into a sophisticated queue and service optimisation platform. Integrations with the My Telstra app allow customers to join queues virtually, view estimated wait times, and manage their visit seamlessly. 

2025 – FRE 2.0: The Next Evolution 

Engagis supports Telstra’s newest store design program – FRE 2.0 – enhancing visual impact, operational efficiency, and customer experience through modern digital signage, templated content automation, ESL capabilities, and refined service‑journey solutions. 

Looking to Transform Your Retail Experience?

From digital signage and content automation to queue management and retail technology deployment, Engagis helps retailers create more engaging customer experiences and operate more efficiently at scale.