Fashion retail

Attract more customers

Attracting customers into your retail space can be challenging because customers are faced with a plethora of messaging and ‘clutter’ in a typical retail environment. You need to stand out.

Digital signage, using outward-facing screens or an LED display, is an effective way to attract the attention of shoppers using messaging (text), images, video and animation.

In-store promotions to drive sales

Once you have customers in your store, you want to entice them to buy specific items using promotions and offers. Digital signage is perfect for this – it’s like having an extra salesperson. Specific brands or garments can be promoted and complementary products can be showcased so average deal size can be increased.

Showcase your brand

A strong brand that connects with customers is an asset that drives sales and generates higher margins. So whether you are a single brand store, or you sell a portfolio of brands, connecting with customers emotionally using video and imagery is a powerful way to communicate brand values, create aspiration for your audience and create a premium retail experience.

Sell Inventory that’s not in-store

You don’t need to be limited to selling only the inventory you have on hand. An ‘endless aisle’ touchscreen kiosk allows customers to search through your entire catalog, review product information and images – which can include 3D animations – and place an order in-store that you can fulfil directly from your warehouse to the customer. It’s a way you can drive incremental sales from your retail space.

Personalised messaging

The Engagis CMS (content management system) allows you to schedule content on a particular screen or network of screens like programming for a TV station. Content can be varied based on local demographics, climate, fashion preferences, timing, etc. By adding a camera and analytic software, you can personalise content instantly, based on the gender and age (demographics) of the people near or looking at a particular screen.