Transform stores, branches, clinics, venues and service environments into connected commerce media channels. Deliver relevant content where customers are already paying attention, activate valuable audiences and build the foundations for scalable media programs.
Turn Physical Locations Into Commerce Media Channels
Trusted by Australia’s leading retailers and organisations
Every Physical Location Is a Media Channel
Commerce media helps organisations turn owned physical touchpoints into media channels. It combines customer context, location-based content, digital signage or interactive technology, and reporting to create value for the organisation, advertisers and customers.
Retail media is one form of it: supplier-funded advertising in stores. The category extends to any environment where you meet customers face to face.
Wherever people spend time making decisions or seeking information, there is an audience you already own. The opportunity looks different by industry; the principle does not.
Engagis provides the in-location technology, content delivery and operational infrastructure that makes it work at scale. We don’t sell advertising inventory or manage media relationships. We build and run the foundations, and you keep ownership of your audience, inventory and commercial strategy.
87% of retail and commerce media networks offer in-store or front-of-store digital signage, their most offered advertising product. 79% of brands and agencies have already used it, and a further 15% plan to.
Retail Media Is One Form Of Commerce Media
Retail media applies this model in a retail setting, usually through supplier-funded advertising and brand partnerships. Commerce media is broader. It covers any organisation that can use owned customer environments, data and attention to deliver relevant content, create advertising value and retain control of the channel.
Customer Attention Is Already Inside Your Network
Physical locations are no longer just places where transactions happen. They are channels through which organisations can communicate with customers in real time, at moments when attention is high and action is possible.
Most organisations spend heavily to reach customers through paid media, while overlooking the audience already standing in their stores, branches, clinics and venues. Those customers browse, seek advice, wait for appointments and make decisions. That attention is yours already, and unlike bought media it comes with trust, context and intent.
Commerce media puts it to work: relevant content and timely messaging at the point of engagement. The result is a better customer experience and a more valuable audience proposition.
95% of shoppers make at least half of their purchase decisions in-store.
Great Customer Experiences Create Media Value
The most effective commerce media programs do not feel like advertising networks. They feel like better customer experiences.
When content helps people navigate a space, discover products, access services or make decisions, it earns attention because it is useful. That attention becomes a valuable asset, creating opportunities to engage customers and commercial partners in ways that feel relevant to the environment.
The most successful commerce media environments balance customer needs with business objectives. By putting experience first, organisations create stronger engagement, more relevant interactions and ultimately greater media value from the audiences they already attract.
62% of shoppers have purchased a product after seeing it promoted on an in-location digital screen, demonstrating the value of reaching audiences closer to the point of decision.
The Biggest Opportunity Sits Beyond Endemic Advertising
Retail media typically relies on advertising spend from suppliers already selling products through a retailer. While valuable, demand is naturally limited to the brands within that ecosystem. That’s endemic advertising: brands that already trade with you. Non-endemic advertising is the opposite, where the advertiser has no trading relationship with you at all and is simply buying access to your audience.
Commerce media broadens the opportunity. Organisations with valuable audiences can engage advertisers, partners and sponsors whose products or services align with their customers, regardless of whether they have a direct trading relationship.
Commerce media expands the potential advertiser pool:
Retail Media
Advertisers are typically limited to existing suppliers and brand partners.
Commerce Media
Advertisers can include any organisation looking to reach a relevant audience.
Examples include:
- A bank promoting travel insurance to airport travellers
- An automotive brand reaching shopping centre visitors
- A telecommunications provider advertising in a healthcare network
- A retailer promoting loyalty programs across a fuel and convenience network
- A government agency running public information campaigns in community-facing environments
For organisations such as financial institutions, healthcare networks, casinos and large venue operators, the value lies not in the products being sold, but in the audience being reached. The audience already exists. Commerce media helps transform that attention into a strategic asset that supports both customer engagement and commercial outcomes. Audience monetisation becomes something you control rather than concede: you decide what runs, who buys it and what it’s worth.
Commerce media is projected to be one of the fastest-growing advertising channels in 2026, with spend forecast to increase 12.1% year-over-year, outperforming many traditional media channels.
Building The Foundation For Commerce Media
Turning locations into a working media channel takes more than installing screens. It takes hardware suited to each environment, content that can be scheduled and localised across every site, connections into the systems you already run and an operating model that keeps the network live day to day.
Engagis builds and runs the layer that makes commerce media operational in physical environments: digital signage and interactive technology, the content operations behind them, and the reporting that proves what played and when. Since 2001, we have delivered end-to-end enterprise networks across Australia.
72% of retailers and commerce media networks plan digital screen deployments in-store over the next 12 months.
Network Design & Physical Infrastructure
Assess locations, customer journeys and dwell zones to determine the optimal digital experience strategy.
Digital Screens & Interactive Experiences
Deploy displays, kiosks, video walls and customer engagement technologies appropriate to each environment.
Content Delivery & Scheduling
Manage experiences across all locations from a single platform, with localised and targeted content where required.
Integrations & Data Connectivity
Connect with existing customer, content and operational systems.
Monitoring & Operations
Ensure network reliability through monitoring, support and ongoing management.
The Constraint Is Rarely Strategy. It's Execution.
Many organisations understand the commerce media opportunity; fewer successfully scale it.
The challenge is not the strategy itself. It’s maintaining a reliable physical network across dozens, hundreds or thousands of locations.
Without the right infrastructure, content operations and support model, screens become disconnected assets rather than part of a scalable commerce media program.
That shows up commercially. A screen that’s dark, showing last week’s campaign or stuck on a holding slide can’t be sold as inventory and can’t be reported on with confidence. Advertisers and internal stakeholders both lose faith in the channel quickly, and rebuilding that confidence takes longer than the fix itself.
Engagis provides the foundation that allows organisations to execute confidently at scale. We specify and deploy the hardware, run the content operations, monitor the network and support it in the field. Your team stays focused on audience, demand and commercial strategy rather than on keeping screens running.
Where Commerce Media Happens
Retail Stores
Influence purchase decisions closer to the point of sale.
Bank Branches
Support customer education, product awareness and service experiences.
Healthcare & Clinics
Deliver information, wayfinding and targeted messaging during high-dwell moments.
Casinos & Gaming Venues
Engage guests across multiple zones during long dwell times.
Fuel & Convenience
Reach customers during routine, high-frequency visits.
Telco & Service Environments
Support sales conversations, product discovery and customer education.
QSR & Hospitality
Drive order value at the menu board and through the drive-thru.
Government & Community Services
Deliver public information, service updates and wayfinding where people wait and transact.
Benefits For Organisations, Advertisers And Customers
For Organisations
Monetise customer traffic you already have, modernise customer experiences and maximise return from physical locations.
For Advertisers
Reach highly relevant audiences in trusted environments and moments of decision.
For Customers
Clearer information, easier navigation and content that's relevant to where they are.
Measuring Commerce Media Performance
A commerce media network only holds its value if you can show what happened. Reporting needs to answer two questions with confidence: did the content play where and when it was meant to, and was the network working while it did.
Engagis reports on both, site by site and across the network:
Engagis measures delivery and network operation. We provide proof of play, uptime and network health data that can feed into your broader reporting ecosystem. Audience analytics, media effectiveness and commercial performance remain owned by the media owner.
That split is deliberate; we prove the network did its job, and you own the commercial story you tell advertisers with it.
Frequently Asked Questions (FAQs)
What is commerce media?
Commerce media is the use of your own customer touchpoints, and the data behind them, to deliver relevant content and advertising in the places people already shop, bank, refuel and pay. You can sell that space to third-party advertisers, use it to promote your own products and services, or both. The audience, the inventory and the commercial model stay yours.
How is commerce media different from retail media?
Retail media is one form of commerce media: supplier-funded advertising run by a retailer on its own inventory. Commerce media covers the same idea in any environment where you meet customers face to face, including bank branches, clinics, fuel sites, telco stores and venues. It also isn’t limited to your suppliers, so the potential advertiser pool is much wider.
Can commerce media work outside retail?
Yes. Any organisation with customers and locations can run a commerce media network. Banks, healthcare networks, telcos, fuel and convenience operators, casinos and gaming venues, QSR groups and government services all hold an audience and a moment of attention. What changes by sector is the content and the commercial model, not the principle.
What types of physical locations are suitable?
Anywhere people spend time making decisions, waiting or seeking information. Dwell time, foot traffic and the relevance of the moment matter more than floor space. In practice that includes store and branch entries, queue and service points, waiting rooms, forecourts, gaming floors, menu boards and drive-thru lanes.
What technology is required?
Typically digital screens or video walls, interactive kiosks where self-service or wayfinding is useful, media players, network connectivity and a content management platform to schedule and target what plays. The mix depends on the environment, so we specify it site by site rather than applying one hardware standard everywhere.
Who owns the audience and media inventory?
You do. Engagis builds and runs the technology, the content operations and the reporting. We don’t sell advertising inventory or manage media relationships, so your audience, your inventory and your commercial strategy stay with you.
How do you turn customer traffic into advertising revenue?
By treating your locations as media inventory. That takes a reliable screen network in the places customers already spend time, content operations that can schedule and localise what plays, and reporting an advertiser will accept as proof. From there you can sell space to third-party advertisers, use it to promote your own products and services, or run both. Engagis builds and operates the network, and the revenue and the advertiser relationships stay with you.
How is customer data and privacy handled?
Your data stays yours. Where transaction, loyalty or audience data is used to decide what plays, it stays in your systems and inside your own consent framework, and the network reads from it through the integrations we build. Engagis operates the delivery layer, so privacy obligations and customer consent remain with you as the data holder.
Can commerce media work with existing screens?
Often, yes. Where existing displays and players are in good condition and can be managed centrally, they can be brought into the network. Where they can’t, we’ll tell you rather than build a program on hardware that won’t hold up. Reviewing your current estate is usually the first step.
How is commerce media measured?
Engagis reports on delivery and operation: proof of play, screen uptime and network health, by site and across the network. Media effectiveness, audience analytics and commercial performance sit with you and your reporting ecosystem, and our delivery data feeds into them.
Who creates the content?
Either party, or both. Many organisations create the creative in-house or through their agency, then use Engagis to schedule, localise and deliver it across the network. Engagis can also act as your dedicated digital signage content team, managing both the day-to-day content operations across your network and the creative production of new campaign content, so you protect your brand, move faster and get more value from every screen.
How long does a rollout take?
It depends on the number of sites, the condition of each location and how much integration is involved. A single-site pilot can move quickly, while a national rollout is staged in waves so early sites are live and earning while the rest are deployed. We build a site-by-site schedule as part of the assessment rather than quoting a standard timeframe.
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