Digital Signage in Australia: How Local Businesses Are Leading the Way
Digital signage is changing how companies interact and communicate with their clientele. It’s not simply a trend in Australia; it’s a major force propelling industry-wide changes in consumer experiences. Whether in banking, telecoms, or retail, local businesses are using this technology to differentiate themselves. Digital signage is playing an increasingly important role in Australia. From interactive screens that guide customers through their journey to dynamic content that adapts in real-time, the role of digital signage in Australia is becoming impossible to ignore.
Big names like Suncorp, Telstra, and EssilorLuxottica are paving the way by embracing cutting-edge enterprise digital signage solutions. Their use of digital displays is a perfect example of how trusted digital signage companies are helping businesses create more immersive and engaging spaces. These best digital signage providers have shown how tailored content and smart automation can make all the difference in elevating the customer experience, particularly in busy urban centres like Digital Signage Sydney.
Case Studies
Let’s take a look at three Australian businesses that are leading the way when it comes to digital signage.
Suncorp’s Discovery Store: A New Customer Experience
Suncorp is one of Australia’s biggest names in banking and insurance. But they wanted to move away from just selling products to offering something more engaging. Their solution? The Discovery Store in Pitt Street Mall, Sydney, powered by cutting-edge digital signage. This space became a hub where customers could explore life milestones—like buying a house or car—through interactive digital displays. Large touchscreens and LED displays provided personalised content, depending on the time of year or events happening in-store. Engagis helped Suncorp bring this vision to life, creating an immersive space that connected digital content with human interaction. It was a game-changer for Suncorp’s store network, and it set a new standard for digital signage in Australia.
Telstra’s Smart Digital Signage Network
With over 350 stores across Australia, Telstra faced the challenge of managing content at scale. Their goal was to create dynamic, localised content for each store. Thanks to Engagis’ Storya platform, Telstra can now automate 90% of its content production, cutting the time from four weeks to just 30 minutes. Whether it’s promoting new products or highlighting staff that speaks a customer’s language, the digital screens are tailored for local needs. This enterprise digital signage solution has not only improved efficiency but also enhanced the customer experience across all of Telstra’s stores.
EssilorLuxottica’s Immersive Retail Spaces
EssilorLuxottica, the eyewear giant behind brands like Ray-Ban and Oakley, took a leap with digital signage to create immersive customer experiences in their Australian stores. From their flagship Sunglass Hut in Sydney to OPSM’s Eye Hub in Melbourne, digital displays promote new collections, engage customers with interactive kiosks, and create a sleek, tech-driven shopping environment. Engagis provided everything from LED screens to smart shopper kiosks, transforming EssilorLuxottica’s retail presence. Their stores aren’t just about eyewear anymore—they’re an experience, driven by the latest digital technology.
These Australian businesses—Suncorp, Telstra, and EssilorLuxottica—are showing how trusted digital signage companies can transform customer engagement and operations. By partnering with the best digital signage providers, these brands lead the way in creating innovative, tech-forward retail spaces.
Conclusion
In summary, businesses like Suncorp, Telstra, and EssilorLuxottica have demonstrated how digital signage in Australia can redefine customer engagement. Their success stories highlight how enterprise digital signage solutions can seamlessly blend technology with in-store experiences, from interactive touchpoints to automated content. Partnering with trusted digital signage companies plays a crucial role in creating these immersive environments.
If you’re looking to elevate your business with digital signage, Engagis can help. We offer tailored solutions that fit your needs, whether you’re in Digital Signage Sydney or beyond. Get in touch with us today to find out how we can transform your space and enhance your customer experience.
