The Challenge

Laminex was looking to bring their entire range of home, living and lifestyle solutions to life. Retail floor space in their Alexandria showroom meant a real challenge when it came to showcasing and displaying their entire range. The Hive by Laminex was hoping to change all of that.

Solution

Regardless of the challenge, Laminex were committed to giving customers the opportunity to touch, feel and see as many products as possible to help with their purchase decision.

To do this, Engagis deployed a full service digital transformation. After analysing the customer journey, the Engagis team equipped the store with a range of high impact digital engagement tools including dynamic Digital Signage, interactive solution finders and self-service ordering solutions.

The Results

The Hive by Laminex has become one of the true homebuilding destinations of Australia, attracting home­owners, tradespeople and designers alike. The ability to showcase products and solutions in rich, dynamic detail has increased en­gagement levels and made the selling process much more straightforward.