Supporting Medibank’s Customer Engagement & Health Conversations Through Digital Signage

Medibank, a leading health company, wanted to leverage digital signage to enhance health conversations with their members and customers, in their retail stores. Aligned with Medibank’s  purpose of “Better Health for Better Lives”, the brief was for the digital signage in their “store of the future” to encompass this and better communicate their broader health offering beyond insurance.

The aim was to use intelligent digital signage to inform, educate and connect customers to the ‘Live Better’ program and broader health services they offer. As well as supporting their local geo strategy whereby the local team are available via web, phone or in person. To achieve this, they needed a digital signage partner to deliver a high-quality, end-to-end solution that included digital signage, LED, transparent LED displays and more.

The Challenge: Supporting Medibank’s Store of the Future

Medibank aimed to employ digital signage to amplify health storytelling and engage customers in meaningful health conversations. This required a partner capable of providing a wide range of services, including the installation of various types of digital displays. The challenge was further intensified by a tight timeline for the delivery of their “store of the future.”

A Comprehensive Digital Solution

Recognising the scope and complexity of Medibank’s needs, we delivered an integrated digital signage solution to meet the company’s needs. Here’s how we tackled the challenge:

1. Best-of-Breed Digital Signage Software & Content Repurposing

We implemented our enterprise-grade digital signage software to facilitate the seamless delivery of Medibank’s health narratives. Our team also helped to repurpose their existing health content for digital signage, ensuring that messages were not only engaging but also impactful. By establishing different signage zones throughout the store, including the shopfront, store entry, engagement areas, and waiting zones, we created a cohesive digital ecosystem that enhanced customer engagement.

2. High-Quality Hardware and Installation

Understanding the importance of visual appeal and durability, we provided fit for purpose hardware. Our team handled the installation of digital screens, LEDs, and transparent LED solutions across the completed stores. This setup ensured that every digital display was integrated into Medibank’s store environment, creating an immersive and interactive customer experience.

3. Continued Support and Content Customisation

Our services don’t stop at installation. Our ongoing support ensures Medibank’s digital signage network operates at peak performance.

The Value of Partnership

Our collaboration with Medibank underscores our commitment to empowering organisations through innovative digital solutions. With over 20 years of expertise, our end-to-end accountability approach ensures that we provide a “one partner” solution, delivering everything from hardware to software and ongoing support. This partnership highlights our ability to transform physical spaces into dynamic digital environments that captivate and engage.

Want to see how this project came to life?

Watch the video reel below for a sneak peek on how Engagis collaborated with Medibank in enhancing their space at their The Glen store.