Wherever your shopper’s journey starts, the sale happens in store. Our retail digital signage solutions shape what they see and hear when they get there, with every screen managed from one place.
Shape Every In-Store Experience with Digital Signage for Retail
Trusted by Australia’s Leading Retailers and Organisations
The Customer Journey Isn't Linear, but the Sale Still Happens In-Store
Today’s path to purchase is fragmented and non-linear. Customers move fluidly between search, social, marketplaces and physical stores, arriving fully researched, casually browsing or anywhere in between. Yet almost nine in 10 retail dollars in Australia are still spent in store, making the in-store customer experience the decisive moment in the customer journey.
In-store digital signage is how leading retailers take control of that moment. Printed POS and disconnected screens can’t keep pace with an omnichannel shopper who expects the store to reflect everything they’ve already seen online. Without a connected, centrally managed retail store digital signage system, brand consistency erodes, campaigns lose impact and the store’s most valuable touchpoints go underused.
1
Printed POS Is Slow & Costly
Weekly promotions, price changes and seasonal campaigns take weeks to print, ship and install across your network.
2
Inconsistent Execution Across Stores
Head office can't see what each store is actually showing, so campaigns land unevenly and brand standards slip from one location to the next.
3
Missed Moments at the Point of Decision
Shopfronts, aisles and checkouts that don't prompt the next purchase leave basket size on the table.
4
Siloed Technology and Vendors
Separate suppliers for screens, media players, software and installation mean no one is accountable when something goes wrong.
5
Screens That Go Dark
A blank or frozen screen in a flagship store does more damage to the brand than no screen at all.
The Engagis Advantage: One Partner for Every Store Screen, Fully Managed End-to-End
One Accountable Partner, End-to-End
From strategy and design through to sourcing, installation and ongoing maintenance, Engagis takes full ownership of every commercial-grade display, kiosk and in-store audio system. One partner, one point of accountability, no patchwork of vendors to manage.
Launch Campaigns in Every Store in Minutes
Centralised, multi-store digital signage management puts head office in control. Schedule national, regional and local content from a single platform, with role-based permissions that govern who can publish, where and when.
Content That Fits Each Store
Rule-based scheduling adapts content to each store's format, region, time of day and trading conditions. Integration with POS and product data keeps pricing, promotions and stock messaging accurate and relevant at every location.
Screens That Never Go Dark
Proactive 24/7 monitoring, offline content caching and rapid hardware replacement under SLA protect campaign delivery and brand reputation, so issues are resolved before shoppers or store teams ever notice.
Designed Around Your Stores
We partner with your store design and visual merchandising teams to plan screen placement, hardware and content around how shoppers actually move through your space, so every display earns its place on the floor.
Helping Leading Retailers Transform Their Stores
Since 2007, Engagis has partnered with Telstra to design, deploy and manage the digital retail technology behind every major generation of its store formats, from the original T-Life stores and flagship Discovery Stores to today’s Future Retail Environment (FRE 2.0) program. Across more than 300 stores nationwide, digital signage, content automation, queue management, interactive experiences and electronic shelf labels deliver a consistent customer experience at scale. With Engagis’ content automation platform, Telstra cut content production cycles from weeks to minutes, while integration with the My Telstra app lets customers join queues virtually and see estimated wait times before they arrive.
300+ Stores Supported Nationwide
19-Year Partnership, Since 2007
Content Cycles Cut from Weeks to Minutes
Virtual Queueing via the My Telstra App
Purpose-Built Retail Digital Signage Solutions for Every Zone of the Store
Shopfront Digital Signage & High-Brightness Window Displays
Your shopfront is your most valuable piece of media. Shopfront digital signage and high brightness window displays for retail cuts through direct sunlight to stop passing foot traffic, showcasing new arrivals, time-sensitive offers and brand storytelling that shifts by time of day, season or trading conditions. Engagis specifies, installs and manages every retail window display screen, so your street presence is always on and always on brand.
Retail LED Video Walls & Flagship Store Displays
Create a signature brand moment with in-store video wall solutions built for impact. From immersive flagship store digital displays to a retail LED video wall that anchors a product launch, Engagis designs, engineers and maintains large-format displays that turn your store into a destination and give shoppers a reason to visit in person.
E-Paper Displays & Digital Shelf Labels
Bring the same agility to the shelf edge. E-paper displays and digital shelf labels update prices, promotions and product information across every store in real time, keeping shelf pricing accurate and in sync with your POS while freeing store teams from manual label changes. Crisp, low-power e-paper screens also give shoppers clear product detail right at the point of decision.
Interactive Retail Kiosks & Endless Aisle
Extend your range beyond the shelf. Interactive retail kiosks and touch screen product displays for retail let shoppers explore product details, compare options and order out-of-stock or online-only items through an endless aisle kiosk, so a missing size or colour never means a lost sale.
Turn Screens into Media
Once your screen network is in place, it can become a new revenue stream. Selling screen time to brand and supplier partners turns in-store screens into a measurable media channel that helps fund the network itself. Discover how Engagis builds and operates a retail media network.
Impress Plus: The Retail Digital Signage Software Behind Every Store
Impress Plus is Engagis’ Australian owned and hosted enterprise CMS, built for multi-site retailers. Schedule, automate and localise content across every store from one secure platform.
Dynamic Templates
On-brand templates and automation get campaigns live in minutes.
Targeted Content
Tailor content by store, format or region.
Secure & Self-Healing
SSO, role-based permissions, audit trails and auto-healing playback.
Built to Run Reliably Across Hundreds of Stores
Since 2001, Engagis has designed, deployed and managed digital signage networks for Australia’s leading retailers and enterprises, from single flagship stores to national networks of 300+ locations. That track record is why retail IT and store operations teams trust us to keep every screen performing. Our managed digital signage services for retail combine proactive remote monitoring for retail screen networks with nationwide field support, so issues are identified and resolved before they reach the shop floor.
99% Network Uptime
24/7 365 Days Helpdesk Access
Remote Diagnostics & Troubleshooting
Monitored around the clock, so every screen keeps performing.
Secure by Design
ISO 27001-certified information security, enterprise-grade encryption and role-based user permissions, with strict governance over who can publish to which stores.
Proof of Play
Complete logs of what content played on which screen and exactly when, giving marketing teams and brand partners verified evidence of campaign delivery.
Reliable Uptime
Offline content caching keeps every display running seamlessly, even if a store's internet connection drops.
Ready to Upgrade Your In-Store Experience?
Book a tailored consultation with the specialists who design, deploy and manage digital signage for retail. We’ll review your in-store experience goals, store formats, hardware requirements and roll-out timeline, and show you how one accountable partner can transform every store in your network.
Frequently Asked Questions (FAQs)
What is digital signage for retail?
Digital signage for retail is a centrally managed network of commercial-grade screens, from shopfront displays and video walls to shelf-edge e-paper and interactive kiosks, used to attract shoppers, promote products and pricing and shape the in-store customer experience. Content is scheduled from one platform, so every store shows the right message at the right time, without printing or manual updates.
How does digital signage improve the in-store customer experience?
The customer journey isn’t linear, but most retail transactions still happen in store, so the physical experience is where the sale is decided. Digital signage guides, informs and inspires shoppers at every zone of the store, from the shopfront to the checkout, with content that reflects what they’ve already seen online and adapts to the time, location and trading conditions. Paired with in-store audio and interactive kiosks, it creates a connected, consistent brand experience in every store.
How does digital signage increase in-store sales?
Digital signage increases in-store sales by putting the right product, price and promotion in front of shoppers at the moment of decision. Shopfront screens draw in foot traffic, video walls build brand desire, and screens at the shelf and checkout prompt add-on and impulse purchases, while centrally scheduled content keeps every store running the current offer.
What are the best digital signage solutions for retail stores?
The best retail digital signage solutions combine commercial-grade hardware, a secure cloud content management platform and end-to-end managed services from one accountable partner. That means screens stay reliable, content is easy to update across every store and store operations and IT teams aren’t left managing multiple vendors. Engagis has delivered this for retailers such as Telstra across 300+ stores.
Where should retailers place digital signage in a store?
Retailers get the most value by placing digital signage at the key decision points in the shopper journey: shopfront windows to attract foot traffic, entrances and feature walls to set the brand experience, aisles and shelf edges to inform product choice and checkouts to prompt last-minute purchases. Placement should be planned with store design and visual merchandising teams around how shoppers actually move through the space. For shelf-edge pricing, e-paper displays and digital shelf labels complement screens.
How can retailers manage digital signage across multiple stores?
Retailers manage digital signage across multiple stores from a single cloud platform, scheduling national, regional and local campaigns, controlling who can publish with role-based permissions and tailoring content by store format, region or time of day. Proactive remote monitoring and proof-of-play reporting show head office exactly what is running in every store, so a price change or new campaign can roll out to one store or the entire network in minutes.
How much does retail digital signage cost?
The cost of retail digital signage depends on the number of stores and screens, the hardware mix (for example standard displays, high-brightness window screens or LED video walls), content management software and the level of installation, monitoring and support required. A fully managed service typically combines upfront hardware and installation costs with an ongoing fee for software, monitoring and maintenance. Book a consultation with Engagis for a tailored estimate based on your store network.
What is the difference between retail digital signage and a retail media network?
Retail digital signage is the in-store screen network a retailer uses for its own promotions, pricing and brand content. A retail media network uses that same network to sell screen time to brand and supplier partners as paid advertising, turning in-store screens into a new revenue stream. Engagis can build and run both on one platform.
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