Principles for Optimising Your Retail Digital Signage Investment
Digital signage is reshaping retail. With its ability to combine visual appeal and real-time updates, it’s become essential for engaging customers and boosting store performance. This guide aims to provide practical tips to help you get the best return on your digital signage investment.
(1) Consistency is Key
Digital signage must look professional and be consistently positioned across stores. This ensures a uniform customer experience and strengthens your brand. Well-placed, visually appealing screens, such as LED screens, also make promotions more effective. A cohesive approach builds trust and keeps your messaging sharp.
(2) Enable Media Sales to Offset Costs
Digital signage displays can become a valuable revenue stream. Most of our customers, such as Essilor Luxottica and Telstra, use digital signage primarily to showcase their own content. However, by leveraging external-facing screens to display third-party advertisements alongside your brand’s content, you can significantly offset the costs of your digital signage. External screens, being highly visible to those outside the store, are ideal for this split-use approach.
(3) Orientation Matters: Portrait vs. Landscape
Orientation plays a big role in how effective your screens are:
- External Displays (Portrait): Use portrait orientation for window-facing screens. The vertical format grabs attention, fits narrow spaces, and forces concise, impactful messaging.
- Internal Displays (Landscape): Use landscape for in-store screens. This orientation is perfect for rich storytelling, detailed product info, and engaging content that holds the customer’s attention.
(4) Larger Digital Displays Over Video Walls
Choose a single large digital signage monitor over a video wall. Screens between 85″ and 98″ offer a seamless viewing experience without the visual disruption of bezels. They’re also easier to install, maintain, and replace — saving time and money.
(5) Prioritise Brightness Over Size for External Screens
When working with a tight budget, focus on screen brightness rather than size. Bright screens cut through glare and natural light, making your content pop. A smaller, high-brightness digital signage display is far more impactful than a large, dim one. This is especially crucial for outdoor or window-facing digital signage displays.
(6) Single Content Management System (CMS)
Using a single content management system for your digital signage simplifies everything. With one platform, you get consistent messaging, easy updates, and less hassle. Digital signage cloud software is ideal for managing multiple locations from a central point. It’s a must for streamlined operations and long-term success.
(7) Transition to Digital, Eliminate Paper Materials
Ditch the posters and lightboxes. Move to real-time digital communication. It’s faster, cheaper, and more reliable. Digital signage software and software digital signage lets you update promotions, pricing, or announcements instantly. Banks, for instance, can change interest rates on digital signage monitors in minutes. Plus, it’s an environmentally friendly choice that reduces printing waste.
(8) Sustainable Technology Removal
Outdated equipment needs proper disposal. Engagis partners with PonyUp for Good to recycle or repurpose old digital signage monitors and LED screens responsibly. This collaboration ensures ethical e-waste management, demonstrating to your customers that sustainability is a priority for your business.
Work with a Trusted Partner
Don’t try to manage it all yourself. Partner with Engagis, the experts in digital signage solutions. Engagis handles every step, from design to installation, ensuring a seamless experience. With extensive experience delivering digital signage, retailers trust Engagis to provide end-to-end support, save them time and maximise the value of their investment.
Conclusion
Digital signage is transforming retail by enhancing customer engagement, streamlining operations, and driving sales. By implementing strategies like consistent branding, strategic screen placement, and sustainable practices, businesses can maximise their return on investment. For expert guidance and end-to-end support, reach out to Engagis to elevate your Software digital signage strategy and achieve impactful results.