The 4 Must-Haves of a Wide Scale Retail Store Technology Refresh
If you’re taking on a major technology refresh across your network of stores, there are a few things you can’t do without. Some things are practical and based on the technology you have at hand, while others are more intangible, like a sense of creativity. Here are 4 must-haves if you’re working on a technology refresh across multiple sites.
If you’re committing to a wide scale refresh, you need your technology to be industry leading. You don’t want to be rolling out technology that is soon to be outdated, poorly designed, or not built around your requirements.
Engagis specialise in delivering in-store technology refreshes and rollouts with brands such as Telstra, Suncorp, 7/11 and ANZ, installing digital signage, LEDs and kiosks as part of 7/11’s ParcelMate shipping system, for example. The enterprise-grade technology used on these rollouts was state of the art at the time and still remains leading technology, forming part of an impressive system utilised by customers or staff for years to come.
Rolling out the same technology across multiple sites, especially interstate and nationwide, requires a great deal of continuity. You want to be sure that the stores you’ve set up in Sydney will look just as good as the Perth, Melbourne, or Darwin stores.
Continuity across all your stores when you’re ready to unveil your new fit out will ensure brand cohesion and a great experience for your customers – wherever they are.
A little bit of creativity goes a very long way when designing a fit out to be seen and admired across your network of stores. It is not only possible, but totally achievable to elevate digital screens from a standard element of the overall layout to an eye-catching “wow factor” piece. Engagis’ work in Kmart’s flagship Melbourne store, installing a “K” shaped LED screen in a false wall, became a key point of their fit out and forms a stunning talking point in-store.
A Successful Rollout for Your Technology Refresh
A crucial part of a large-scale technology refresh is ensuring the installation happens on time and to a high standard. This is, of course, easier said than done, as so many moving parts make up a large-scale refresh.
Sometimes things don’t quite go to plan, though – Engagis have experience stepping in to rescue an ailing rollout, ensuring 7/11’s ParcelMate fit out got back on track after widespread problems with installation of its kiosks all over the country.
These are just some things to be aware of if you’re preparing a multi-store refresh. Engagis have experience working in large-scale rollouts for major clients Australia-wide. Whether you’re getting ready for your rollout or still just exploring your options, get in touch with us today.
Looking for more digital signage tips for your retail stores? Check out these other articles:
- Why Digital Signage Deserves a Place in Your Overall Marketing Plan
- 5 Retail Trends for 2022
- 7 Common Mistakes Retailers Make with Their Digital Signage
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