4 Digital Signage Software Opportunities for Healthcare Facilities

Digital signage has revolutionised the Australian healthcare industry in many ways. It allows facilities to get fast-moving information onto screens quickly, make important announcements, coordinate communication among staff members, and much more.

Digital signage software is the technology behind it that allows hospitals to publish, edit, and manage the content that’s delivered across their network. Here are four specific digital signage software opportunities that healthcare facilities benefit from.

1. COVID-19 Messaging

New updates surrounding the COVID-19 pandemic are constantly popping up. As additional information is uncovered, healthcare facilities may need to make changes to their policies regarding visitor admittance, social distancing, hygiene, and mask-wearing. They may need to pass along important messages about how they’re handling COVID-19 screening such as taking staff and visitor temperatures and requiring vaccinations.

Digital signage software is massively helpful in assisting with COVID-19 messaging because it enables healthcare facilities to efficiently publish personalised and localised content from a cloud-based content management system (CMS). QR codes can also be set up on the screens, enabling visitors and patients to check in and more. Eze Impress by Engagis, for example, offers drag-and-drop asset management, scheduling, and playlist management to keep up-to-date COVID-19 messaging content distributed across a digital signage network.

With built-in content approval, it ensures that facilities maintain a high level of control among multiple contributors without unnecessary delays.

content approval digital signage - CMS - Engagis Australia

2. Health and Safety Information

Beyond COVID-19 messaging, this technology helps to display a wide array of other health and safety information effectively. A simple example is a hospital showing staff and visitors the correct way to wash their hands based on guidelines from the World Health Organization (WHO). Another example is providing tips on how to reduce the spread of influenza during the peak of flu season in Australia. The possibilities are endless.

Rather than using static posters, healthcare facilities can use digital signage software to create dynamic, fully personalised content based on a specific location. When they need to make new updates, they can do so easily from any connected device.

3. Staff Communication

It’s common for staff members who work within healthcare facilities to be “time poor.” The period at the start of COVID-19 was especially difficult when many Australian hospitals were pushed to their limit, and manpower was stretched thin. It’s vital for patient safety that staff are able to communicate with one another clearly and efficiently.

In a hospital, for instance, staff may need to coordinate room changes, notify physicians of patient test results, and schedule surgeries. The ease-of-use of digital signage software is ideal for healthcare settings because it allows staff to communicate with one another seamlessly, delivering real-time information to screens throughout a facility.

Patient journey boards are a prime example. These wall-mounted touch screens are placed in nursing stations, enabling staff to check patient information in real-time, make instant updates, and monitor current workload against patient needs.

patient journey digital signage screen

They enable staff to access the critical information they need to perform their jobs at the highest possible level and provide patients with top-quality care.

4. Visitor Information

Finally, digital signage software can be used to display a wide array of information to visitors as well. For starters, healthcare facilities can feature branding elements such as their name and logo on screens for arriving visitors to reinforce brand identity.

NSW Health Hospital Hallway and Lobby

Next, digital sign boards are perfect for sharing key information such as visiting hours, contact information, events, and announcements. As soon as visitors walk into the building, they can find exactly what they need without having to queue up at visitor reception areas. Not only does this make their experience more pleasant, but it also frees time for staff members.

Third, it can be used for entertaining visitors while they’re waiting. According to research from the Australian Institute of Health and Welfare (AIHW), the national median emergency wait time in public hospitals from 2018 to 2019 was 19 minutes. This can no doubt be much longer for loved ones waiting for patients to undergo surgery and other major procedures.

Content automation platforms like Storya allow healthcare facilities to deliver a continual stream of content solely for the purpose of entertaining visitors while they wait. By using pre-approved, brand-compliant templates and streamlined approval, this can be done quickly and conveniently while ensuring compliance is maintained at all times.

Want to learn more about how you can use digital signage software in your healthcare facility? Reach out to the experts at Engagis today for customised solutions.

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