Digital Signage Software
Impress is an intuitive, powerful and flexible content management system for digital signage that delivers impactful content directly to your audience, whether they are in Australia, New Zealand, Asia Pacific (APAC) or global.
1) Cloud based CMS
Impress is a cloud-based content management system (CMS) which means you don’t need to worry about managing the platform or making updates and you can access it from any Internet-connected device.
2) Media player software
Impress works in conjunction with the media player software, which sits on a local device and delivers the content to your screens in the correct format, whether it’s portrait or landscape, a video wall or a single screen.
Impress Features and Benefits
Drag & Drop Asset Management
The Impress media library stores the important assets you want delivered on screens to your audience. They can be media files such as images, videos, sounds, CSV files, etc. The assets in the library can be used to build Playlists and create Campaigns.
Playlist Management
Playlist combines and orders uploaded assets into a group, allowing the delivery of promotions and content relevant to the current season, campaign, audience or location.
Schedules
Impress’ scheduling feature lets you control when and where a Playlist is played. Campaigns, promotions or content in general can be planned and scheduled well in advance.
Device Heartbeat
As part of the fully managed service, Impress automatically ensures that all connected devices are operating correctly through Heartbeats. Device Heartbeats check for changes in the application, changes in Playlists and Schedules, or any other modifications that may have been made.
Flexible segmentation
Distributing your content just got easier with Impress distribution filters, which allow granular segmentation of your content.
Media Player Software
Personalised Content
Personalised content on a particular screen can be triggered based on the demographic characteristics of the person/people nearby, for example, gender and age. This improves the effectiveness of the content.
Content Clickthrough
Use your content to drive a response by allowing users to click through content on the screen that redirects them to a targeted site or page.
Facial Recognition
Using a Facial Recognition camera, normally positioned at the top of the Digital Signage Screen, Impress can also capture data on gender, age, time of day and location of viewers. This information helps businesses to better understand their customers and design campaigns to increase conversions.
Local Content Caching
Having locally cached content on the Media Player means content will continue to play until the set end date of the Playlist, even if there are internet connectivity issues. This feature assures minimal interruption to the customer experience.
Restart on Crash
The Restart on Crash feature ensures minimal disruption to the customer experience in the event of a crash. As part of the Impress fully managed service, this feature triggers an immediate restart of Impress when a problem has occurred.
