Why Large Retailers Need a Trusted Digital Signage Partner: Security, Sustainability, and Beyond

Retail is changing fast, and big brands need technology that keeps up. For large Australian retailers, finding the right digital signage partner is a must. It’s not just about putting screens in stores. It’s about handling complex challenges like security, and sustainability, and getting the most out of your screens.

Sure, there are plenty of providers out there. Some specialise in small-scale setups, perfect for a local café or boutique. But large retailers with expansive stores or many stores face different demands. You need a partner who understands the bigger picture. One who can deliver on all fronts, not just the hardware.

The Unique Needs of Large Retailers

Large retailers have some unique challenges when it comes to digital signage.

(1) Scale

First up, scale. You’re managing screens across multiple stores, each with its own style and customer base. It’s not a one-size-fits-all situation.

(2) Complexity

Then there’s complexity. Your digital signage needs to work seamlessly with the systems you already have in place. That’s no easy feat. It takes a lot of know-how to get everything talking to each other without a hitch.

(3) Security

Security is another big one. You’ve got to keep data safe and comply with all the regulations. It’s not just about having secure hardware—it’s about choosing a partner who knows their stuff and has the right certifications to back it up.

(4) Sustainability

Let’s not forget sustainability. Large retailers are expected to lead the way in green practices. Your digital signage should reflect that, with energy-efficient options and minimal waste.

(5) Consequences of Choosing the Wrong Partner

Choosing the wrong partner can be costly. We’re talking screens that go blank or show the wrong content, data breaches, and problems that don’t get fixed fast enough. For big businesses, these slip-ups aren’t just annoying—they’re expensive. And the bigger the operation, the more there is to lose.

Why Not All Digital Signage Providers Are the Same

Not all digital signage providers are created equal, and for big retailers, experience is key. Engagis has been in the game for over 20 years. We’ve worked with large businesses long enough to understand the industry and the challenges that come with it.

Selecting an end-to-end solution provider can greatly simplify your life. Having just one provider for all of your needs—from installation to maintenance—reduces expenses and streamlines administration. It also means your solutions are future-proof because every step of the procedure is designed to function as a whole. With this form of setup, your partner is also more invested in the outcome and is driven to provide excellence throughout the entire process. And let’s talk accountability. A provider with a solid track record can offer peace of mind. Proven success stories and a history of reliability mean you can trust them to get the job done right, every time. In the next sections, we’re going to show you how our digital signage solutions helped two large retailers in Australia.

The Engagis Advantage

Engagis stands out with its comprehensive digital signage solutions. We handle everything—from design and hardware procurement to software, installation, and ongoing support. Our platform makes content management easy, allowing you to schedule, publish, and automate updates all in one place.

We’ve worked with some of Australia’s biggest names, including Telstra, EssilorLuxottica (OPSM, Sunglass Hut), Suncorp, ANZ, Medibank, Aus Post and many more. These partnerships demand top-tier IT security and certification, and we’re proud to be ISO certified in IT Security, Environment, and more.

When it comes to reliability, our uptime is second to none. We maintain over 99% uptime across more than 50,000 devices in 4,000+ locations. That’s the kind of dependability you can count on.

We’re also committed to sustainability. Engagis, actively supports eco-friendly technology solutions for retailers, partnering with initiatives like PonyUp for Good, who assist us in diverting our client’s old technology from landfill and turning it into meals for those in need, via SecondBite. We can recommend ways to save our customers on power consumption and potentially extend the life time of their screens. Our ISO certification in environmental standards also underscores our dedication to sustainability.

Real-World Applications and Success Stories

Now, let’s take a closer look at two real-world examples of the implementation of digital signage.

(1) Telstra Retail Network: Content Automation and Localisation

Telstra, with over 350 retail stores across Australia, relies on digital displays provided by Engagis to communicate product launches, promotions, and seasonal content. To manage this vast network efficiently, Telstra needed a quick and cost-effective way to produce and distribute high-quality content.

Engagis introduced Storya, a content automation platform that has revolutionised Telstra’s operations by automating 90% of their digital signage content production and reducing the publishing time from four weeks to just 30 minutes. The platform also allows for content localisation, adapting displays to the specific needs of individual stores, such as providing Mandarin-language content in relevant locations. In six months, Telstra successfully launched over 40 automated campaigns.

(2) EssilorLuxottica Brands: Elevating In-Store Experiences with Digital Signage

EssilorLuxottica, a global eyewear leader, teamed up with Engagis to enhance the in-store experience across its brands like Sunglass Hut, OPSM, and Ray-Ban. Recognising the importance of visual impact in retail, Engagis provided comprehensive digital signage solutions, including Samsung screens and media players, and handled everything from installation to ongoing support.

Notable implementations include the OPSM Eye Hub in Melbourne, which features Samsung screens and Smart Shopper Kiosks for personalised eyewear selections, and the Sunglass Hut Sydney Flagship Store, where immersive LED displays enhance the shopping environment.

Conclusion

Large retailers have complex needs, and an expert digital signage provider is essential to addressing those needs. Even though there are lots of suppliers, some are more appropriate for small enterprises, such as standalone cafés and barber shops. Larger enterprises require a partner who can meet the most difficult obstacles.

For your digital signage needs, contact Engagis if you want to maintain your competitive edge in the retail industry. Our expertise, dependability, and commitment to quality position us to support the success of your company.