Enhancing EssilorLuxottica’s Retail Experience with Digital Signage

Client Overview

EssilorLuxottica, a global leader in eyewear, boasts an impressive portfolio of iconic brands, including Sunglass Hut, OPSM, Laubman & Pank Optometrists, Ray Ban, Oakley and much more. With a commitment to quality and innovation, EssilorLuxottica sets the standard in the eyewear industry.

The Power of Digital Signage

In today’s competitive retail landscape, visual impact and customer experience play pivotal roles. Enter digital signage — a dynamic solution that bridges the gap between the physical and digital realms. For EssilorLuxottica, it’s not just about screens; it’s about creating immersive brand experiences that resonate with their discerning clientele.

Our Solution: Nationwide Deployment

Engagis delivers comprehensive digital signage solutions to EssilorLuxottica’s retail stores across Australia and New Zealand. This includes Sunglass Hut, OPSM, Laubman & Pank Optometrists, Ray Ban and Oakley. Our end-to-end services encompass:

• Screen and Media Player Hardware Supply: We provide top-quality Samsung screens and media players tailored to EssilorLuxottica’s unique requirements.
• Professional Staging and Testing: We have a comprehensive stage and testing process for every solution prior to delivery.
• Dispatch, Installation and Project Management: Our expert team ensures seamless and on-time deployment, from project planning to execution.
• Ongoing Support: We provide high-quality support, offering timely assistance whenever needed.
• Secure Storage of Hardware and Screens: Our facilities safeguard EssilorLuxottica’s valuable assets.

Highlight Stores

1. OPSM Eye Hub: A Visionary Concept Store

The OPSM Eye Hub in Melbourne represents a groundbreaking concept—a one-stop destination for personalised eye care. Engagis stepped in to enhance this experience through the provision and installation of:

• Samsung Screens: Strategically placed throughout the store, these screens promote services, products, and the OPSM brand.
• Smart Shopper Kiosks: Interactive touchpoints guide customers through personalised eyewear selections.
• 7 LED Displays: These displays enhance the overall ambience.

The result? A harmonious blend of technology and functionality, where EssilorLuxottica’s commitment to quality shines through.

2. Sunglass Hut Sydney Flagship Store: A Visual Spectacle

Located on George Street, the Sunglass Hut Sydney Flagship Store is a stunning retail environment. Engagis contributed to the store through the provision and installation of:

• Samsung Screens: These impactful displays showcase the latest sunglasses, trends, and promotions.
• Smart Shopper Kiosks: Customers can explore styles, virtually try on sunglasses, and receive personalised recommendations.
• 9 LED Screens: These dynamic displays create an immersive environment, reinforcing the Sunglass Hut brand.

Exceeding Expectations

Beyond hardware provision, Engagis addressed EssilorLuxottica’s specific needs:

• Transparency and Clarity: We provided real-time visibility into the delivery process and stock management, ensuring seamless operations.
• Impeccable Project Management: Our team orchestrated best practice installations, saving EssilorLuxottica time and resources.
• Timeliness on Delivery: EssilorLuxottica now enjoys prompt service, which is now the standard, thanks to our efficient processes.

Why Engagis?

• Our reputation in the market and commitment to quality set us apart. EssilorLuxottica chose Engagis as a trusted partner, knowing we’d enhance their brand and customer experience.
• By combining cutting-edge technology, project management excellence, and a passion for enhancing retail spaces, Engagis continues to empower EssilorLuxottica’s retail success.

Want to see how this project came to life?

Watch the video below to learn how Engagis enhances EssilorLuxottica’s retail experience with digital signage solutions.