Digital Transformation for Physical Retailers

Those responsible for the business performance of physical retail spaces such as QSR and Convenience, need to adopt the techniques of digital marketers if they want to improve profitability. This microsite, which distills content from a joint Engagis and Harris Partners webinar, provides guidance for physical/bricks and mortar retailers that want to make changes.

Engagis and Harris Partners can help you take the next step. We are happy to provide an overview of how we can help, run a discovery session or a risk free pilot where you will get guaranteed positive results.

Read on LinkedIn: Key takeaways from the digital transformation webinar

 

  • Full webinar (59:58)
  • Webinar part 1 (3:23)
    In challenging and changing times, physical retail needs to be part of an omnichannel strategy
  • Webinar part 2 (4:04)
    Physical retailers need to leverage the principles of e-commerce
  • Webinar part 3 (2:16)
    Retailers can deploy sensors to generate data and better conversion – but change is hard
  • Webinar part 4 (7:44)
    Using data to tailor in-store messaging and advertisements
  • Webinar part 5 (10:42)
    Tailoring retail messaging: from rules based marketing to machine learning and AI
  • Webinar part 6 (6:00)
    Physical retailers need to quickly embrace the principles and culture of online marketers
  • Webinar part 7 (4:06)
    Understand the profitability of all product lines; gather data – the more the better – test and make continual change
  • Webinar part 8 (8:21)
    Tailoring retail messaging with AI: practical advice to get started
  • Webinar part 9 (9:37)
    Digital transformation for retail: identify the levers and execution plan that will give you 80% of the results

Tailoring retail messaging: from rules based marketing to machine learning and AI

Taking the next step

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