What's happening in the world of Digital Engagement? Brought to you by Engagis.
Yes, you can deploy responsible IT
Or: Are you burning up money while you are sleeping? IT creates huge value for business and society, but is also a large consumer of power and materials. CIO’s and IT Managers have always been […]
Three new segments to frame your marketing plan
Three new segments to frame your marketing plan: “Made, Make and Take” When we’re putting together a marketing plan we traditionally target segments based on industry vertical, company size, personas, geography, etc. But as you […]
LED or LCD digital signage – which is best?
A few years ago, LED digital signage was a bit of a novelty. Definitely niche. It produced bright and exciting images and was flexible in terms of format, but the image quality was poor and […]
You’re always busy, but what’s your legacy?
Marketing people always seem ‘busy’. There’s always lots of ‘stuff’ to do and lots of stakeholders to keep happy. But being busy often stops us from taking a critical look at what we’re doing. Is […]
Commercial v Consumer screens
Commercial v Consumer screens Seven key considerations At Engagis, we work with a broad spectrum of customers – from large enterprise customers that want to create flagship retail spaces to small takeaway food outlets that […]
Exciting Digital Solutions at Healthweek 2019
Engagis will be showcasing a range of innovative solutions at Healthweek 2019 (27-28 March, 2019, ICC, Sydney). Here’s a quick overview of the solutions you can see when you visit the Engagis booth. Virtual Reality […]
Mazda 3D car configurator goes live in dealerships across Australia
Media Release: 7 March 2019 Sydney, Australia Launched today, Engagis is proud to be one of three partners to bring the 3D Mazda Configurator (Mazda Retail Hub) to life in over 100 dealerships across Australia. […]
Are you suffering regret over your digital signage solution?
Digital signage is ultimately about content, messaging and communication, but many organisations that invest in digital signage networks are disappointed because of low-quality hardware, outages, a difficult to use content management system or support that’s […]
Rethinking how we buy and sell cars
In the old days, it was simple. When you wanted to buy a new car, you took a deep breath and marched into your local dealership. You were greeted with a strong handshake and after […]
Self-ordering kiosks really do increase profitability
I am passionate about kiosks but it’s even more exciting when I hear how they are impacting our customers’ financial performance. I was catching up with a customer last week – they run health food […]
Car dealers should move from selling to marketing
Recently I’ve had the pleasure of ticking off a couple of those classic ‘milestone’ purchases: a car and a house, and here I’d like reflect on my car buying experience. Traditionally, car dealers have focused […]
Why kiosks are your silent salespeople
We are all familiar with kiosks in the form of ATM’s, information booths or even wayfinders but kiosks can be your silent salespeople, and it’s not just about taking the load off your sales staff, […]
How Conversation is Reshaping Commerce
The way people buy goods and services has changed with the advent of AI and bots. It has taught the commercial world that people love to talk. These technologies led to higher preference for brands […]
A successful digital content message is one that generates results. Getting your audience to pay attention to your content is only half the job and the other half is getting them to take action. On […]
Conveying Emotions Through Avatars
Avatars are everywhere these days. These graphical representations are used in gaming, social networking, and even marketing to characterise humans in a virtual environment. Just around a week ago, Vodafone’s latest employee, Kiri, was introduced […]
Spread the Brand Love
Having a recognisable element remain consistently on your content can help you build trust around your brand, wherever it is published. This week on our vlog series, we learn the best practice in digital signage […]
Bank branches: shrink or grow?
Both ‘shrink’ or ‘grow’ retail strategies for bank branches can be enabled by digital media solutions With banking increasingly moving online, I am seeing banks choosing between two distinct branch strategies. One strategy focuses on […]
Self-Ordering Kiosks: Not Just for Restaurants
As technology progresses with time, we see a lot of restaurants embrace self-ordering kiosks. These happily cut long lines and wait times, especially for customers who come for the “fast” part of fast food. Some […]
Serve It Fresh
Keeping screens interesting to your audience can be a challenge. Delivering the right content they care about at a certain moment helps you cut through the all noise and stay relevant. This week on our vlog series, […]
Productisation, Personalisation or Customisation: Is there a proven pathway to profitability?
Because Engagis serves diverse market segments with a range of offerings, it’s a question we are constantly asking ourselves Our customers range from small businesses to large enterprises and our offerings start at individual screens […]
Is it time for a digital signage health check?
So often I hear stories about black screens, boring static content and reflective comments about the effectiveness of digital signage such as “why aren’t my screens bright enough”? To me, it’s a bit like a […]
Create, Schedule, Forget
Timing is everything, even for digital signage. To make sure your screens never go stale, you need the right strategy to create playlists, schedule, and forget whilst keeping up with your content calendar. This week […]
Content Play Time
How long does content have to be on to make an impact? Getting playtime right makes your audience stop and stare, and make them remember better, too! This week on our vlog series, we learn […]
Why Maps in Facilities Should Go Digital
Getting around large facilities can be frustrating, especially for first-time visitors who are struggling to find their way quickly. You may have a concierge or overhead signages around, but the directions can be too confusing. […]
Bringing online and offline customer experiences together
It’s not surprising that Adobe Symposium had a strong focus on digital and online, but it was really interesting to hear so many references to physical experiences. One example put forward was booking a holiday. […]
Outdoor Advertising – old school is new school(And how to make it work for your business)
Traditionally, outdoor advertising – and billboards are the most obvious example – have played second fiddle to higher profile advertising such as TV, radio and even print. But as communication and advertising is becoming more […]
Using the right fonts for your digital signage content is imperative to the successful delivery of your message. The right type, weight, and size let you attract audience even from a distance! This week on […]
Digital Signage Typography Highlights
Is there an ideal typography for digital signage? It really depends on your screen. Chances are, when you bought it, you hadn’t really thought twice about what would play there. But it’s not too late. […]
Less is More
Showing less on your content can be more effective and memorable – blank spaces lets you highlight what’s important and making your viewers think. This week on our vlog series, we discover the power of […]
If Content is King, Context is Queen
When we talk of best practices in digital signage content, creativity and messaging are foremost in achieving success. But it’s equally important to show content at the right time and the right place to the […]
Would you buy your digital signage from the Wizard of Oz?
It’s one of my favourite movie scenes – where Dorothy finally meets the Wizard of Oz. A classic children’s story: Dorothy had been caught up in a tornado and found herself in a strange land […]
Realfiction Partner Spotlight: Engagis
This post was initially posted on Realfiction’s blog on 16. August 2018. Helping major brands like Target, Domino’s, 7-Eleven and Bank of Queensland, Australia-based Engagis is indeed a frontrunner in creating personal customer connections. By […]
Museums are the custodians of the artifacts most valued by our society – but as people are becoming busier and more distracted, how can they attract people to come and see them, and how can […]
Paint a Thousand Words
Visual content is 650% more engaging than plain text, tells stories in an instant, and even gets people to remember long after they’ve seen it. This week on our vlog series, we learn how […]
What if anyone can build their dream home?
Home industry leaders meet consumers at eye level with AR, VR, and apps. This is how technology revolutionises homebuying – creating meaningful experiences to make faster decisions. Empower customers to design their own space using the […]
Move It with Animation
Animated content makes all the difference in getting people to pay attention to your digital signage, and even gets them to stay twice as long! This week on our vlog series, we learn how to […]
It’s not (just) about the screen
We’re all pretty familiar with screens – LCD screens – we buy them for domestic use and we see them all around us. For commercial applications, however, it’s not as simple as ordering and delivering […]
Seriously, in the age of mobiles, do we still need kiosks?
This is a question I’m often asked, and the answer is yes. Touch screen kiosks definitely have their place, and will do for a long time yet. Not only do kiosks have some distinct advantages, […]
Content is Key to Digital Signage Success
There’s more to digital transformation than simply putting up screens. As more and more and more businesses are going online, brick and mortar stores are faced with the challenge to stay competitive in today’s digitally-inclined […]
Content at a Glance
Digital signage is only as effective as the content it displays. With the right strategy, you can emerge from the background, and attract and engage your target audience. Our vlog series takes you through the […]
Do smart buildings make smarter people?
There’s been a lot of talk over the past few years about smart this and smart that and the conversation seemed more aspirational than tangible, but now I am seeing customers starting to adopt ‘smart […]
If you don’t serve your customers, somebody else will
When escaping to the snow for a weekend, I’ve often watched the procession of buses arrive at food and petrol service centres that you see along the major highways, and think about all the willing, […]
Shopping malls need to discover the digital version of food and coffee
I remember, it was about 10 years ago, that I watched the slow demise of my local shopping strip. All the eager shoppers and browsers had migrated to the new shopping complex a few kilometres […]
Not all LED displays are made equal
Being responsible for the delivery and support for digital media solutions at Engagis, it’s critical that I have complete confidence in the components we source on behalf of our customers. To get an insider’s view […]
Store of the Future
Why you need to become a store of the future? Last night I listened to to a really interesting webinar, hosted by PlanetRetail RNG, a consulting firm based on Europe. The webinar confirmed a lot […]
The conversation is changing
It’s tempting to think that the future of customer conversation and sales conversion is going to be entirely online. There are however more acronyms and buzz words being thrown around this arena than there are […]
Top Three Traps in Digital Transformation
Digital Transformation seems to be on everybody’s lips these days; from convenience stores building staffless stores, banks building retail stores, all the way through to pure play giants like Amazon building actual physical stores. Leveraging […]
A step forward for Australia Post Outlets
A step forward for Australia Post Outlets After years of collaboration with Australia Post on Digital Transformation, Engagis were delighted to have the opportunity to upgrade their digital signage network. This project involved the migration […]
Top 4 Critical Steps to Kiosk Adoption
Key steps to raise awareness, educate & encourage customers to use self-service kiosks.
The shopping experience is changing globally at an unbelievable rate; with customers able to buy via chat bots, apps, mobile websites, vending machines, kiosks & more – all without ever speaking to a person.
Myth Busting Queue Management
A review on the Concierge role. How technology is changing this from a customer experience & traffic management function to a core business driver of sales. Are you looking for ways to improve customer experience […]
Content Production ‘Life Hacks’
3 easy ways to improve your content production for your digital media network Are you frustrated at how expensive & time consuming it can be to produce effective & attractive content for a digital media […]
Laminex – Propelling an iconic Australian brand into the future
Propelling an iconic Australian brand into the future Laminex, an Australian household brand known for its longstanding history and expertise as leading distributor and manufacturer in top quality decorative surfaces, was tasked with the challenge […]
Engagis and Azure combine to create great global impression
First impressions are important. So are second, third and fourth; in fact in the digital age – every impression is an opportunity to establish a richer more satisfying engagement with a customer or potential client.