Media Management & Content Services
Your Digital Signage Network should work as hard as your brand does
Your screens are valuable real estate. They should be informing, influencing, converting and reinforcing brand experience in every store, branch, campus, lobby or service environment.
The reality: most organisations don’t have the internal time, processes or specialist skills to constantly plan, produce, approve, localise, schedule, monitor, update and report on digital signage content at scale.
That’s exactly what Engagis does.
We act as your dedicated digital signage content team – managing both the day-to-day content operations across your network and the creative production of new campaign content – so you can protect your brand, move faster, and get more value from every screen.
We’ve done this for Australia’s most trusted brands, including Australia Post, Telstra and ANZ, across thousands of locations and tens of thousands of connected in-store devices.
Two core services
1. Media Management (Managed Content Operations)
We run your digital signage network for you.
You (or your agencies/partners) provide the approved campaign assets and tell us where and when they need to play. We take it from there – safely, accurately, and on time.
What’s included:
Content intake & validation
- We provide clear content specifications, so assets arrive in the correct format, resolution, aspect ratio and duration.
- We check that all media is brand-aligned and compliant before anything goes live.
Network-wide scheduling & targeting
- We build playlists, dayparts and location-based schedules, ensuring the right message plays in the right place at the right time.
- We manage segmentation for campaigns by store type, state, offer eligibility, promotion period, or any other business rule.
Approvals & publishing
- We run structured workflows and only publish approved content via our Impress Plus CMS and proven operating processes.
- You maintain control of what is allowed to run – we take responsibility for execution.
Monitoring & quality assurance
- We proactively monitor playback, flag and correct issues, and respond quickly.
- Our QA process reduces compliance risk and ensures your screens are always “on brand” and up to date in market.
Performance visibility & reporting
- We provide proof-of-play, campaign delivery reporting and playback evidence for marketing, compliance and finance stakeholders.
- We help you understand reach, frequency and network utilisation so you can continuously optimise.
In simple terms:
You brief us. We load it, target it, you approve it, and we publish, check, and provide reporting.
This is ideal for organisations who:
- Don’t have an internal team dedicated to digital signage content management.
- Need reliable rollout of frequent offers, rate cards, legal disclaimers, campaign refreshes or partner messaging.
- Operate a large, distributed network and cannot risk off-brand, out-of-date or incorrect content displaying in the field.
The outcome:
Your network is always current, compliant and aligned to business goals – without you having to manually touch every campaign.
2. Content Services (Creative Content Production)
We create the content that appears on your screens.
Our in-house motion designers, content producers and digital creatives take your brief and brand guidelines and turn them into on-brand, high-impact content designed specifically for digital signage, kiosks and in-store customer experience.
What we create:
Animated promotional content for retail campaigns, service messaging, offers and promotions.
Static and motion content for wayfinding, service queues, call-to-action prompts and compliance messaging.
Localised / personalised variants at scale (by location, by state, by division, by offer eligibility).
Responsive HTML5 creative, dynamic content templates and data-driven messaging.
3D visualisations and high-impact hero content for flagship locations and hero screens.
How it works:
- You brief us on the objective (e.g. drive sign-ups, promote a seasonal offer, educate on a new service, lift awareness of a loyalty program).
- We storyboard and design concepts within your existing brand system – we don’t “reinvent” your brand, we extend it into motion.
- We produce final creative (static, animated, HTML5, data-driven, etc.), ready for screen.
- We feed directly into Media Management for scheduling, QA and in-store deployment – meaning you go from idea to live in market faster, with less friction.
The outcome:
Fast, brand-safe, high-quality digital signage content built for physical environments – not just resized web banners.
Why brands choose Engagis
End-to-end accountability
We don’t just design content and leave you to figure out how to deploy it.
We don’t just upload content and hope the creative is any good.
We take accountability from brief → creative → compliance → scheduling → proof-of-play. That reduces hand-offs, reduces admin, and reduces risk.
Speed to market
Because we manage both the production and the publishing workflows, we can move quickly when your business needs to react – new offer, rate change, policy update, local market event, partner campaign, seasonal push, outage messaging, etc.
You get timely, stress-free campaign rollouts without dragging internal teams away from strategic work.
Brand protection and compliance
Our structured workflows, approval gates, and QA processes ensure only approved, compliant and on-brand content goes live. This protects your brand reputation, ensures regulatory messaging is displayed correctly, and reduces the risk that expired or unapproved content accidentally plays in store.
Scale and complexity are normal for us
We actively manage content delivery for large national networks across more than 4,000 locations and 50,000+ connected devices – at 99%+ uptime. This includes unique store formats and different audience needs across retail, financial services, logistics, and telecommunications.
If you’re growing or modernising your in-store or in-branch digital experience, we already live in that world.
Clear performance visibility
We give you reporting and proof-of-play to demonstrate campaign delivery, support audit and compliance needs, and inform future content optimisation.
That means you can answer questions like:
- “Did that campaign actually run everywhere it was supposed to?”
- “What was live on Screen X in Store Y last Thursday at 3 pm?”
- “How much screen time did Product Z receive in Q4?”
What this means for Marketing / Retail / CX / Brand / Digital Teams
Engagis Media Management & Content Services is built for marketing and customer experience leaders who want:
Consistency
Every store, branch or site reflects the same standard of brand experience.
Control
You decide the rules, we enforce them – nationally, regionally and locally.
Focus
Your internal team can spend time on strategy, creative direction and stakeholder alignment, not chasing screens.
Compliance & governance
You have a defensible process for approvals, version control and proof-of-play.
Retail impact
Campaigns land correctly, on time, and in context – driving awareness, education, conversion, and POS traffic.
Faster iteration and localisation
You can test and tailor messaging by location, by state, by demographic, or by store format without reinventing your entire creative pipeline.
Typical Engagement Model
Here’s how we usually work with enterprise digital signage customers:
Onboard & Align
- We map your network (screens, locations, formats, rules, segments).
- We document your brand guidelines, tone of voice, compliance requirements, campaign calendar and internal approval structure.
Operate
- Your teams send us new content/assets and brief us on updates, campaigns or promotions.
- We format, localise, schedule and publish to the exact locations and time windows required.
- We monitor playback, resolve issues and keep content live, accurate and compliant.
Optimise
- We report back on delivery, coverage and timing.
- We recommend improvements for message sequencing, screen zoning, dynamic content and localisation opportunities.
- We create new content variations, refresh visuals, and accelerate next campaigns.
You get an always-on engine for content delivery in physical environments – not just a “set and forget” rollout.
Key Benefits at a glance
- Always on-brand, always up to date
- Less operational hassle, less internal load
- Faster speed to market for campaigns and updates
- National consistency with local relevance
- Reduced compliance and reputational risk
- Full visibility of what’s playing, where and when
- Higher utilisation of your digital signage investment
- More engaging, conversion-minded content in store/branch
Get Started Today!
Contact Us.
